Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01002572 | DoorDash | $74.24 | $22.27 | $51.97 | 2026-04-03 18:58:16 |
| TXN-01006482 | GrubHub | $52.26 | $15.68 | $36.58 | 2026-04-03 18:56:55 |
| TXN-01003652 | DoorDash | $47.88 | $14.36 | $33.52 | 2026-04-03 18:56:31 |
| TXN-01005880 | UberEats | $77.18 | $23.15 | $54.03 | 2026-04-03 18:56:18 |
| TXN-01008560 | Square | $35.52 | $1.03 | $34.49 | 2026-04-03 18:40:43 |
| TXN-01004322 | DoorDash | $39.88 | $11.96 | $27.92 | 2026-04-03 18:40:19 |
| TXN-01007669 | Toast | $75.27 | $1.96 | $73.31 | 2026-04-03 18:33:00 |
| TXN-01003975 | DoorDash | $70.64 | $21.19 | $49.45 | 2026-04-03 18:26:06 |
| TXN-01005278 | UberEats | $45.94 | $13.78 | $32.16 | 2026-04-03 18:26:04 |
| TXN-01008094 | Square | $62.83 | $1.82 | $61.01 | 2026-04-03 18:22:54 |
| TXN-01007838 | Square | $43.46 | $1.26 | $42.20 | 2026-04-03 18:22:09 |
| TXN-01007389 | Toast | $52.44 | $1.36 | $51.08 | 2026-04-03 18:20:20 |
| TXN-01007411 | Toast | $72.77 | $1.89 | $70.88 | 2026-04-03 18:19:21 |
| TXN-01003321 | DoorDash | $73.47 | $22.04 | $51.43 | 2026-04-03 18:17:57 |
| TXN-01003357 | DoorDash | $58.70 | $17.61 | $41.09 | 2026-04-03 18:14:15 |
| TXN-01004651 | UberEats | $68.27 | $20.48 | $47.79 | 2026-04-03 18:09:17 |
| TXN-01008189 | Square | $43.12 | $1.25 | $41.87 | 2026-04-03 18:06:23 |
| TXN-01005081 | UberEats | $39.36 | $11.81 | $27.55 | 2026-04-03 18:02:50 |
| TXN-01006787 | Toast | $60.81 | $1.58 | $59.23 | 2026-04-03 17:57:18 |
| TXN-01007265 | Toast | $74.96 | $1.95 | $73.01 | 2026-04-03 17:56:19 |
| TXN-01007046 | Toast | $74.37 | $1.93 | $72.44 | 2026-04-03 17:56:05 |
| TXN-01005025 | UberEats | $65.56 | $19.67 | $45.89 | 2026-04-03 17:55:11 |
| TXN-01009265 | Clover | $63.24 | $1.52 | $61.72 | 2026-04-03 17:53:08 |
| TXN-01004217 | DoorDash | $58.55 | $17.56 | $40.99 | 2026-04-03 17:52:11 |
| TXN-01006275 | GrubHub | $47.29 | $14.19 | $33.10 | 2026-04-03 17:51:44 |