Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1907 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$112,817.71
Filtered tolls
$33,844.89
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01002537 | DoorDash | $68.00 | $20.40 | $47.60 | 2026-03-27 11:42:52 |
| TXN-01004198 | DoorDash | $69.68 | $20.90 | $48.78 | 2026-03-27 10:49:16 |
| TXN-01004251 | DoorDash | $36.38 | $10.91 | $25.47 | 2026-03-27 10:40:42 |
| TXN-01003392 | DoorDash | $33.29 | $9.99 | $23.30 | 2026-03-27 10:35:03 |
| TXN-01004119 | DoorDash | $36.29 | $10.89 | $25.40 | 2026-03-27 10:07:55 |
| TXN-01004064 | DoorDash | $33.61 | $10.08 | $23.53 | 2026-03-27 09:42:16 |
| TXN-01003145 | DoorDash | $62.66 | $18.80 | $43.86 | 2026-03-27 09:08:09 |
| TXN-01003628 | DoorDash | $77.90 | $23.37 | $54.53 | 2026-03-27 09:00:17 |
| TXN-01003958 | DoorDash | $46.37 | $13.91 | $32.46 | 2026-03-26 21:57:50 |
| TXN-01002743 | DoorDash | $69.60 | $20.88 | $48.72 | 2026-03-26 21:22:37 |
| TXN-01003160 | DoorDash | $58.94 | $17.68 | $41.26 | 2026-03-26 20:58:00 |
| TXN-01002696 | DoorDash | $42.74 | $12.82 | $29.92 | 2026-03-26 20:18:14 |
| TXN-01002581 | DoorDash | $33.44 | $10.03 | $23.41 | 2026-03-26 20:07:29 |
| TXN-01003010 | DoorDash | $69.52 | $20.86 | $48.66 | 2026-03-26 20:05:07 |
| TXN-01003543 | DoorDash | $36.93 | $11.08 | $25.85 | 2026-03-26 19:58:23 |
| TXN-01004151 | DoorDash | $73.29 | $21.99 | $51.30 | 2026-03-26 19:55:49 |
| TXN-01004266 | DoorDash | $60.75 | $18.22 | $42.53 | 2026-03-26 19:50:25 |
| TXN-01003328 | DoorDash | $64.45 | $19.34 | $45.11 | 2026-03-26 19:41:06 |
| TXN-01003177 | DoorDash | $66.64 | $19.99 | $46.65 | 2026-03-26 19:39:48 |
| TXN-01002972 | DoorDash | $52.73 | $15.82 | $36.91 | 2026-03-26 19:37:38 |
| TXN-01002760 | DoorDash | $76.82 | $23.05 | $53.77 | 2026-03-26 19:32:22 |
| TXN-01002931 | DoorDash | $37.32 | $11.20 | $26.12 | 2026-03-26 19:12:53 |
| TXN-01003431 | DoorDash | $54.86 | $16.46 | $38.40 | 2026-03-26 18:57:40 |
| TXN-01004041 | DoorDash | $80.94 | $24.28 | $56.66 | 2026-03-26 18:52:08 |
| TXN-01002814 | DoorDash | $57.04 | $17.11 | $39.93 | 2026-03-26 18:49:33 |