Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 953 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$50,836.50
Filtered tolls
$1,474.20
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01008509 | Square | $32.36 | $0.94 | $31.42 | 2026-03-16 12:20:28 |
| TXN-01008179 | Square | $50.29 | $1.46 | $48.83 | 2026-03-16 12:14:56 |
| TXN-01008598 | Square | $59.38 | $1.72 | $57.66 | 2026-03-16 11:58:59 |
| TXN-01007867 | Square | $70.92 | $2.06 | $68.86 | 2026-03-16 11:39:31 |
| TXN-01008674 | Square | $30.38 | $0.88 | $29.50 | 2026-03-16 11:13:35 |
| TXN-01008320 | Square | $35.08 | $1.02 | $34.06 | 2026-03-16 10:09:42 |
| TXN-01008243 | Square | $54.99 | $1.59 | $53.40 | 2026-03-15 22:17:15 |
| TXN-01008076 | Square | $66.77 | $1.94 | $64.83 | 2026-03-15 21:24:51 |
| TXN-01008402 | Square | $36.37 | $1.05 | $35.32 | 2026-03-15 20:20:16 |
| TXN-01008508 | Square | $53.92 | $1.56 | $52.36 | 2026-03-15 20:01:27 |
| TXN-01008175 | Square | $33.10 | $0.96 | $32.14 | 2026-03-15 19:45:30 |
| TXN-01008276 | Square | $68.53 | $1.99 | $66.54 | 2026-03-15 19:36:26 |
| TXN-01008779 | Square | $59.36 | $1.72 | $57.64 | 2026-03-15 19:30:35 |
| TXN-01008600 | Square | $44.82 | $1.30 | $43.52 | 2026-03-15 19:22:22 |
| TXN-01008691 | Square | $50.17 | $1.45 | $48.72 | 2026-03-15 19:11:26 |
| TXN-01008237 | Square | $76.02 | $2.20 | $73.82 | 2026-03-15 16:49:35 |
| TXN-01008521 | Square | $73.46 | $2.13 | $71.33 | 2026-03-15 15:59:32 |
| TXN-01008142 | Square | $30.33 | $0.88 | $29.45 | 2026-03-15 15:49:03 |
| TXN-01008649 | Square | $51.39 | $1.49 | $49.90 | 2026-03-15 15:35:49 |
| TXN-01008056 | Square | $32.91 | $0.95 | $31.96 | 2026-03-15 15:05:08 |
| TXN-01008184 | Square | $41.47 | $1.20 | $40.27 | 2026-03-15 14:37:33 |
| TXN-01008249 | Square | $41.26 | $1.20 | $40.06 | 2026-03-15 13:55:14 |
| TXN-01008770 | Square | $50.56 | $1.47 | $49.09 | 2026-03-15 13:39:59 |
| TXN-01008110 | Square | $72.48 | $2.10 | $70.38 | 2026-03-15 13:22:49 |
| TXN-01008100 | Square | $57.25 | $1.66 | $55.59 | 2026-03-15 13:07:52 |