Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1226 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$64,491.21
Filtered tolls
$1,676.71
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01007145 | Toast | $60.68 | $1.58 | $59.10 | 2026-03-20 09:50:57 |
| TXN-01007327 | Toast | $71.39 | $1.86 | $69.53 | 2026-03-20 09:34:58 |
| TXN-01007698 | Toast | $33.20 | $0.86 | $32.34 | 2026-03-20 07:36:57 |
| TXN-01007108 | Toast | $72.06 | $1.87 | $70.19 | 2026-03-19 21:46:56 |
| TXN-01007594 | Toast | $73.05 | $1.90 | $71.15 | 2026-03-19 21:46:26 |
| TXN-01007425 | Toast | $54.82 | $1.43 | $53.39 | 2026-03-19 20:45:27 |
| TXN-01007686 | Toast | $73.42 | $1.91 | $71.51 | 2026-03-19 19:34:57 |
| TXN-01006615 | Toast | $71.37 | $1.86 | $69.51 | 2026-03-19 19:34:34 |
| TXN-01006796 | Toast | $57.82 | $1.50 | $56.32 | 2026-03-19 19:28:52 |
| TXN-01007643 | Toast | $63.81 | $1.66 | $62.15 | 2026-03-19 19:18:34 |
| TXN-01007393 | Toast | $50.14 | $1.30 | $48.84 | 2026-03-19 19:17:36 |
| TXN-01007413 | Toast | $46.57 | $1.21 | $45.36 | 2026-03-19 19:08:20 |
| TXN-01007167 | Toast | $61.69 | $1.60 | $60.09 | 2026-03-19 18:38:26 |
| TXN-01007626 | Toast | $59.12 | $1.54 | $57.58 | 2026-03-19 18:37:36 |
| TXN-01007816 | Toast | $39.91 | $1.04 | $38.87 | 2026-03-19 18:17:05 |
| TXN-01006989 | Toast | $46.84 | $1.22 | $45.62 | 2026-03-19 18:11:13 |
| TXN-01006896 | Toast | $62.71 | $1.63 | $61.08 | 2026-03-19 17:40:27 |
| TXN-01007813 | Toast | $56.86 | $1.48 | $55.38 | 2026-03-19 17:09:29 |
| TXN-01006791 | Toast | $77.39 | $2.01 | $75.38 | 2026-03-19 16:06:35 |
| TXN-01007235 | Toast | $28.21 | $0.73 | $27.48 | 2026-03-19 14:56:51 |
| TXN-01007461 | Toast | $54.46 | $1.42 | $53.04 | 2026-03-19 14:48:50 |
| TXN-01006942 | Toast | $67.82 | $1.76 | $66.06 | 2026-03-19 14:46:32 |
| TXN-01007567 | Toast | $49.52 | $1.29 | $48.23 | 2026-03-19 13:41:06 |
| TXN-01007578 | Toast | $76.24 | $1.98 | $74.26 | 2026-03-19 13:38:53 |
| TXN-01007763 | Toast | $40.83 | $1.06 | $39.77 | 2026-03-19 13:21:37 |