Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01004818 | UberEats | $67.87 | $20.36 | $47.51 | 2026-04-06 19:21:41 |
| TXN-01009088 | Clover | $76.56 | $1.84 | $74.72 | 2026-04-06 19:13:55 |
| TXN-01005064 | UberEats | $81.73 | $24.52 | $57.21 | 2026-04-06 19:13:02 |
| TXN-01007640 | Toast | $39.16 | $1.02 | $38.14 | 2026-04-06 19:10:51 |
| TXN-01004061 | DoorDash | $58.53 | $17.56 | $40.97 | 2026-04-06 19:09:11 |
| TXN-01007239 | Toast | $43.21 | $1.12 | $42.09 | 2026-04-06 19:05:09 |
| TXN-01009248 | Clover | $28.20 | $0.68 | $27.52 | 2026-04-06 19:05:01 |
| TXN-01004174 | DoorDash | $65.99 | $19.80 | $46.19 | 2026-04-06 19:00:35 |
| TXN-01006611 | Toast | $74.21 | $1.93 | $72.28 | 2026-04-06 18:59:18 |
| TXN-01006658 | Toast | $50.34 | $1.31 | $49.03 | 2026-04-06 18:58:09 |
| TXN-01009067 | Clover | $70.50 | $1.69 | $68.81 | 2026-04-06 18:57:01 |
| TXN-01002683 | DoorDash | $41.58 | $12.47 | $29.11 | 2026-04-06 18:56:21 |
| TXN-01002813 | DoorDash | $83.25 | $24.97 | $58.28 | 2026-04-06 18:54:34 |
| TXN-01009129 | Clover | $69.70 | $1.67 | $68.03 | 2026-04-06 18:53:23 |
| TXN-01003518 | DoorDash | $81.16 | $24.35 | $56.81 | 2026-04-06 18:51:42 |
| TXN-01008352 | Square | $68.72 | $1.99 | $66.73 | 2026-04-06 18:51:04 |
| TXN-01006525 | GrubHub | $57.35 | $17.20 | $40.15 | 2026-04-06 18:48:07 |
| TXN-01007354 | Toast | $39.78 | $1.03 | $38.75 | 2026-04-06 18:45:50 |
| TXN-01004832 | UberEats | $71.21 | $21.36 | $49.85 | 2026-04-06 18:43:17 |
| TXN-01006442 | GrubHub | $53.22 | $15.97 | $37.25 | 2026-04-06 18:39:30 |
| TXN-01005290 | UberEats | $72.73 | $21.82 | $50.91 | 2026-04-06 18:38:40 |
| TXN-01008102 | Square | $49.13 | $1.42 | $47.71 | 2026-04-06 18:38:31 |
| TXN-01008282 | Square | $52.52 | $1.52 | $51.00 | 2026-04-06 18:38:27 |
| TXN-01005710 | UberEats | $56.47 | $16.94 | $39.53 | 2026-04-06 18:36:53 |
| TXN-01006152 | GrubHub | $50.85 | $15.25 | $35.60 | 2026-04-06 18:36:46 |