Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 545 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$28,597.73
Filtered tolls
$686.36
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01008912 | Clover | $58.27 | $1.40 | $56.87 | 2026-04-04 13:01:16 |
| TXN-01009045 | Clover | $73.16 | $1.76 | $71.40 | 2026-04-04 12:51:24 |
| TXN-01009258 | Clover | $56.86 | $1.36 | $55.50 | 2026-04-04 11:17:11 |
| TXN-01008877 | Clover | $67.57 | $1.62 | $65.95 | 2026-04-04 10:44:43 |
| TXN-01009155 | Clover | $41.43 | $0.99 | $40.44 | 2026-04-03 20:15:52 |
| TXN-01009204 | Clover | $77.99 | $1.87 | $76.12 | 2026-04-03 20:15:52 |
| TXN-01009116 | Clover | $42.83 | $1.03 | $41.80 | 2026-04-03 20:11:57 |
| TXN-01009098 | Clover | $58.33 | $1.40 | $56.93 | 2026-04-03 20:01:33 |
| TXN-01009009 | Clover | $42.80 | $1.03 | $41.77 | 2026-04-03 19:50:44 |
| TXN-01008823 | Clover | $28.20 | $0.68 | $27.52 | 2026-04-03 19:48:28 |
| TXN-01009265 | Clover | $63.24 | $1.52 | $61.72 | 2026-04-03 17:53:08 |
| TXN-01008842 | Clover | $36.51 | $0.88 | $35.63 | 2026-04-03 17:07:41 |
| TXN-01009226 | Clover | $56.23 | $1.35 | $54.88 | 2026-04-03 17:03:05 |
| TXN-01008915 | Clover | $63.10 | $1.51 | $61.59 | 2026-04-03 15:51:29 |
| TXN-01008817 | Clover | $32.63 | $0.78 | $31.85 | 2026-04-03 14:53:59 |
| TXN-01008868 | Clover | $67.99 | $1.63 | $66.36 | 2026-04-03 14:24:01 |
| TXN-01009004 | Clover | $62.47 | $1.50 | $60.97 | 2026-04-03 13:32:50 |
| TXN-01008966 | Clover | $73.03 | $1.75 | $71.28 | 2026-04-03 13:12:49 |
| TXN-01008876 | Clover | $29.02 | $0.70 | $28.32 | 2026-04-03 12:02:56 |
| TXN-01009070 | Clover | $48.43 | $1.16 | $47.27 | 2026-04-03 12:01:49 |
| TXN-01008922 | Clover | $71.87 | $1.72 | $70.15 | 2026-04-03 11:57:10 |
| TXN-01009228 | Clover | $70.46 | $1.69 | $68.77 | 2026-04-03 10:48:03 |
| TXN-01008834 | Clover | $40.65 | $0.98 | $39.67 | 2026-04-03 10:46:58 |
| TXN-01008928 | Clover | $66.34 | $1.59 | $64.75 | 2026-04-02 22:56:16 |
| TXN-01009120 | Clover | $29.97 | $0.72 | $29.25 | 2026-04-02 21:14:41 |