Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1907 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$112,817.71
Filtered tolls
$33,844.89
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01002865 | DoorDash | $36.15 | $10.84 | $25.31 | 2026-04-06 13:28:58 |
| TXN-01002699 | DoorDash | $80.07 | $24.02 | $56.05 | 2026-04-06 13:19:11 |
| TXN-01004388 | DoorDash | $60.33 | $18.10 | $42.23 | 2026-04-06 13:00:36 |
| TXN-01004111 | DoorDash | $32.65 | $9.79 | $22.86 | 2026-04-06 12:52:01 |
| TXN-01004099 | DoorDash | $45.00 | $13.50 | $31.50 | 2026-04-06 12:48:52 |
| TXN-01004315 | DoorDash | $69.20 | $20.76 | $48.44 | 2026-04-06 12:28:57 |
| TXN-01002847 | DoorDash | $63.03 | $18.91 | $44.12 | 2026-04-06 12:15:51 |
| TXN-01003237 | DoorDash | $78.86 | $23.66 | $55.20 | 2026-04-06 12:13:12 |
| TXN-01002597 | DoorDash | $82.92 | $24.88 | $58.04 | 2026-04-06 12:11:12 |
| TXN-01003834 | DoorDash | $62.65 | $18.79 | $43.86 | 2026-04-06 12:04:10 |
| TXN-01004214 | DoorDash | $60.83 | $18.25 | $42.58 | 2026-04-06 11:29:47 |
| TXN-01004075 | DoorDash | $75.19 | $22.56 | $52.63 | 2026-04-06 11:25:16 |
| TXN-01002625 | DoorDash | $66.56 | $19.97 | $46.59 | 2026-04-06 11:23:39 |
| TXN-01004038 | DoorDash | $60.90 | $18.27 | $42.63 | 2026-04-06 10:37:07 |
| TXN-01003669 | DoorDash | $58.74 | $17.62 | $41.12 | 2026-04-06 10:19:15 |
| TXN-01003049 | DoorDash | $45.21 | $13.56 | $31.65 | 2026-04-06 10:08:20 |
| TXN-01004043 | DoorDash | $38.98 | $11.69 | $27.29 | 2026-04-06 09:54:38 |
| TXN-01004197 | DoorDash | $81.66 | $24.50 | $57.16 | 2026-04-06 09:10:36 |
| TXN-01003334 | DoorDash | $55.34 | $16.60 | $38.74 | 2026-04-06 08:36:11 |
| TXN-01004094 | DoorDash | $59.28 | $17.78 | $41.50 | 2026-04-06 08:14:46 |
| TXN-01002719 | DoorDash | $48.86 | $14.66 | $34.20 | 2026-04-06 07:31:39 |
| TXN-01003918 | DoorDash | $38.71 | $11.61 | $27.10 | 2026-04-06 07:15:04 |
| TXN-01003183 | DoorDash | $32.55 | $9.76 | $22.79 | 2026-04-05 22:30:31 |
| TXN-01002905 | DoorDash | $43.93 | $13.18 | $30.75 | 2026-04-05 20:48:18 |
| TXN-01003226 | DoorDash | $57.16 | $17.15 | $40.01 | 2026-04-05 20:47:09 |