Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 953 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$50,836.50
Filtered tolls
$1,474.20
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01007957 | Square | $30.36 | $0.88 | $29.48 | 2026-04-04 21:36:32 |
| TXN-01008326 | Square | $47.54 | $1.38 | $46.16 | 2026-04-04 21:31:08 |
| TXN-01007894 | Square | $74.08 | $2.15 | $71.93 | 2026-04-04 20:51:29 |
| TXN-01008707 | Square | $76.42 | $2.22 | $74.20 | 2026-04-04 20:21:30 |
| TXN-01008303 | Square | $58.27 | $1.69 | $56.58 | 2026-04-04 19:54:01 |
| TXN-01008699 | Square | $73.17 | $2.12 | $71.05 | 2026-04-04 19:43:59 |
| TXN-01007932 | Square | $70.94 | $2.06 | $68.88 | 2026-04-04 19:31:41 |
| TXN-01008658 | Square | $44.87 | $1.30 | $43.57 | 2026-04-04 18:58:25 |
| TXN-01008297 | Square | $67.00 | $1.94 | $65.06 | 2026-04-04 18:54:38 |
| TXN-01008315 | Square | $62.01 | $1.80 | $60.21 | 2026-04-04 18:53:58 |
| TXN-01008078 | Square | $32.95 | $0.96 | $31.99 | 2026-04-04 18:49:28 |
| TXN-01008034 | Square | $58.23 | $1.69 | $56.54 | 2026-04-04 18:49:15 |
| TXN-01008015 | Square | $32.25 | $0.94 | $31.31 | 2026-04-04 18:44:35 |
| TXN-01007837 | Square | $44.06 | $1.28 | $42.78 | 2026-04-04 18:28:47 |
| TXN-01008749 | Square | $57.48 | $1.67 | $55.81 | 2026-04-04 17:52:35 |
| TXN-01008642 | Square | $65.95 | $1.91 | $64.04 | 2026-04-04 17:36:51 |
| TXN-01008724 | Square | $63.19 | $1.83 | $61.36 | 2026-04-04 17:35:57 |
| TXN-01008305 | Square | $66.14 | $1.92 | $64.22 | 2026-04-04 16:18:22 |
| TXN-01008413 | Square | $38.63 | $1.12 | $37.51 | 2026-04-04 15:55:34 |
| TXN-01007907 | Square | $45.34 | $1.31 | $44.03 | 2026-04-04 15:32:25 |
| TXN-01008591 | Square | $49.09 | $1.42 | $47.67 | 2026-04-04 15:09:21 |
| TXN-01008576 | Square | $50.18 | $1.46 | $48.72 | 2026-04-04 14:59:23 |
| TXN-01008433 | Square | $38.43 | $1.11 | $37.32 | 2026-04-04 14:58:44 |
| TXN-01008149 | Square | $55.04 | $1.60 | $53.44 | 2026-04-04 14:43:11 |
| TXN-01008471 | Square | $37.73 | $1.09 | $36.64 | 2026-04-04 14:17:56 |