Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1498 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$87,949.64
Filtered tolls
$26,384.44
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01005165 | UberEats | $67.84 | $20.35 | $47.49 | 2026-04-05 23:27:28 |
| TXN-01004945 | UberEats | $81.69 | $24.51 | $57.18 | 2026-04-05 21:26:52 |
| TXN-01004750 | UberEats | $34.34 | $10.30 | $24.04 | 2026-04-05 20:53:43 |
| TXN-01005486 | UberEats | $78.47 | $23.54 | $54.93 | 2026-04-05 20:11:51 |
| TXN-01005246 | UberEats | $63.10 | $18.93 | $44.17 | 2026-04-05 19:47:50 |
| TXN-01005328 | UberEats | $44.87 | $13.46 | $31.41 | 2026-04-05 19:46:08 |
| TXN-01005050 | UberEats | $55.94 | $16.78 | $39.16 | 2026-04-05 19:19:32 |
| TXN-01004885 | UberEats | $69.37 | $20.81 | $48.56 | 2026-04-05 19:14:50 |
| TXN-01005021 | UberEats | $55.75 | $16.72 | $39.03 | 2026-04-05 18:58:53 |
| TXN-01005047 | UberEats | $46.17 | $13.85 | $32.32 | 2026-04-05 18:54:12 |
| TXN-01004665 | UberEats | $64.95 | $19.48 | $45.47 | 2026-04-05 18:50:17 |
| TXN-01004626 | UberEats | $55.40 | $16.62 | $38.78 | 2026-04-05 18:27:17 |
| TXN-01004646 | UberEats | $82.78 | $24.83 | $57.95 | 2026-04-05 17:59:08 |
| TXN-01004797 | UberEats | $51.27 | $15.38 | $35.89 | 2026-04-05 17:39:34 |
| TXN-01004487 | UberEats | $66.50 | $19.95 | $46.55 | 2026-04-05 17:26:44 |
| TXN-01004616 | UberEats | $71.03 | $21.31 | $49.72 | 2026-04-05 16:59:20 |
| TXN-01005022 | UberEats | $46.08 | $13.82 | $32.26 | 2026-04-05 16:46:49 |
| TXN-01005154 | UberEats | $32.23 | $9.67 | $22.56 | 2026-04-05 16:35:12 |
| TXN-01004548 | UberEats | $56.42 | $16.93 | $39.49 | 2026-04-05 15:42:30 |
| TXN-01004477 | UberEats | $54.90 | $16.47 | $38.43 | 2026-04-05 15:29:46 |
| TXN-01005043 | UberEats | $41.61 | $12.48 | $29.13 | 2026-04-05 15:24:47 |
| TXN-01004929 | UberEats | $55.05 | $16.51 | $38.54 | 2026-04-05 15:05:51 |
| TXN-01004496 | UberEats | $65.11 | $19.53 | $45.58 | 2026-04-05 14:16:25 |
| TXN-01005374 | UberEats | $32.98 | $9.89 | $23.09 | 2026-04-05 13:56:13 |
| TXN-01005872 | UberEats | $37.05 | $11.11 | $25.94 | 2026-04-05 13:44:27 |