Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 953 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$50,836.50
Filtered tolls
$1,474.20
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01008592 | Square | $46.20 | $1.34 | $44.86 | 2026-03-15 13:01:59 |
| TXN-01008389 | Square | $70.56 | $2.05 | $68.51 | 2026-03-15 12:15:56 |
| TXN-01008057 | Square | $29.93 | $0.87 | $29.06 | 2026-03-15 11:21:22 |
| TXN-01008420 | Square | $45.62 | $1.32 | $44.30 | 2026-03-15 10:12:16 |
| TXN-01007898 | Square | $42.98 | $1.25 | $41.73 | 2026-03-15 09:53:28 |
| TXN-01008004 | Square | $32.18 | $0.93 | $31.25 | 2026-03-15 09:18:37 |
| TXN-01008158 | Square | $58.57 | $1.70 | $56.87 | 2026-03-15 09:08:54 |
| TXN-01008705 | Square | $62.81 | $1.82 | $60.99 | 2026-03-15 08:55:23 |
| TXN-01008734 | Square | $52.41 | $1.52 | $50.89 | 2026-03-14 23:24:18 |
| TXN-01008039 | Square | $38.81 | $1.13 | $37.68 | 2026-03-14 19:51:48 |
| TXN-01008703 | Square | $62.41 | $1.81 | $60.60 | 2026-03-14 19:15:23 |
| TXN-01008528 | Square | $53.61 | $1.55 | $52.06 | 2026-03-14 19:14:16 |
| TXN-01008307 | Square | $30.45 | $0.88 | $29.57 | 2026-03-14 19:00:33 |
| TXN-01008717 | Square | $77.03 | $2.23 | $74.80 | 2026-03-14 19:00:20 |
| TXN-01008268 | Square | $70.73 | $2.05 | $68.68 | 2026-03-14 19:00:06 |
| TXN-01008062 | Square | $43.58 | $1.26 | $42.32 | 2026-03-14 18:57:04 |
| TXN-01008220 | Square | $67.74 | $1.96 | $65.78 | 2026-03-14 18:52:11 |
| TXN-01008323 | Square | $43.81 | $1.27 | $42.54 | 2026-03-14 18:40:34 |
| TXN-01008355 | Square | $68.02 | $1.97 | $66.05 | 2026-03-14 18:40:29 |
| TXN-01008379 | Square | $70.10 | $2.03 | $68.07 | 2026-03-14 18:24:35 |
| TXN-01008364 | Square | $49.76 | $1.44 | $48.32 | 2026-03-14 18:23:32 |
| TXN-01008590 | Square | $49.32 | $1.43 | $47.89 | 2026-03-14 18:21:50 |
| TXN-01008195 | Square | $77.60 | $2.25 | $75.35 | 2026-03-14 17:36:02 |
| TXN-01008559 | Square | $50.35 | $1.46 | $48.89 | 2026-03-14 17:33:47 |
| TXN-01008211 | Square | $50.09 | $1.45 | $48.64 | 2026-03-14 17:26:14 |