Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1226 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$64,491.21
Filtered tolls
$1,676.71
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01006675 | Toast | $63.75 | $1.66 | $62.09 | 2026-03-19 13:21:05 |
| TXN-01007761 | Toast | $59.62 | $1.55 | $58.07 | 2026-03-19 13:18:26 |
| TXN-01007098 | Toast | $33.22 | $0.86 | $32.36 | 2026-03-19 13:17:26 |
| TXN-01006730 | Toast | $50.96 | $1.32 | $49.64 | 2026-03-19 13:04:34 |
| TXN-01006822 | Toast | $57.91 | $1.51 | $56.40 | 2026-03-19 12:52:13 |
| TXN-01006707 | Toast | $72.15 | $1.88 | $70.27 | 2026-03-19 12:50:05 |
| TXN-01007099 | Toast | $72.04 | $1.87 | $70.17 | 2026-03-19 12:09:57 |
| TXN-01007762 | Toast | $55.87 | $1.45 | $54.42 | 2026-03-19 12:00:59 |
| TXN-01006662 | Toast | $44.75 | $1.16 | $43.59 | 2026-03-19 11:02:43 |
| TXN-01007439 | Toast | $54.78 | $1.42 | $53.36 | 2026-03-19 10:52:43 |
| TXN-01007829 | Toast | $55.76 | $1.45 | $54.31 | 2026-03-19 08:11:00 |
| TXN-01007154 | Toast | $43.97 | $1.14 | $42.83 | 2026-03-18 23:33:45 |
| TXN-01006608 | Toast | $35.61 | $0.93 | $34.68 | 2026-03-18 22:53:31 |
| TXN-01006945 | Toast | $46.27 | $1.20 | $45.07 | 2026-03-18 21:58:12 |
| TXN-01006691 | Toast | $58.92 | $1.53 | $57.39 | 2026-03-18 21:27:47 |
| TXN-01007513 | Toast | $28.49 | $0.74 | $27.75 | 2026-03-18 20:44:45 |
| TXN-01007455 | Toast | $71.42 | $1.86 | $69.56 | 2026-03-18 19:57:06 |
| TXN-01007658 | Toast | $77.79 | $2.02 | $75.77 | 2026-03-18 19:36:07 |
| TXN-01007507 | Toast | $34.26 | $0.89 | $33.37 | 2026-03-18 19:24:42 |
| TXN-01007263 | Toast | $28.98 | $0.75 | $28.23 | 2026-03-18 19:10:30 |
| TXN-01006903 | Toast | $36.39 | $0.95 | $35.44 | 2026-03-18 19:07:19 |
| TXN-01007710 | Toast | $73.32 | $1.91 | $71.41 | 2026-03-18 18:59:03 |
| TXN-01007738 | Toast | $70.99 | $1.85 | $69.14 | 2026-03-18 18:41:40 |
| TXN-01007122 | Toast | $67.03 | $1.74 | $65.29 | 2026-03-18 18:30:17 |
| TXN-01007776 | Toast | $31.36 | $0.82 | $30.54 | 2026-03-18 18:11:02 |