Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 953 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$50,836.50
Filtered tolls
$1,474.20
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01008213 | Square | $42.45 | $1.23 | $41.22 | 2026-03-14 17:22:20 |
| TXN-01008704 | Square | $67.97 | $1.97 | $66.00 | 2026-03-14 17:14:48 |
| TXN-01008101 | Square | $48.46 | $1.41 | $47.05 | 2026-03-14 16:52:10 |
| TXN-01008399 | Square | $58.35 | $1.69 | $56.66 | 2026-03-14 14:58:14 |
| TXN-01008051 | Square | $63.52 | $1.84 | $61.68 | 2026-03-14 14:36:53 |
| TXN-01008264 | Square | $39.08 | $1.13 | $37.95 | 2026-03-14 13:54:34 |
| TXN-01008218 | Square | $75.25 | $2.18 | $73.07 | 2026-03-14 13:24:14 |
| TXN-01008762 | Square | $34.01 | $0.99 | $33.02 | 2026-03-14 13:15:54 |
| TXN-01008733 | Square | $66.45 | $1.93 | $64.52 | 2026-03-14 12:41:04 |
| TXN-01008387 | Square | $41.56 | $1.21 | $40.35 | 2026-03-14 12:38:50 |
| TXN-01008441 | Square | $70.75 | $2.05 | $68.70 | 2026-03-14 12:38:00 |
| TXN-01008284 | Square | $31.71 | $0.92 | $30.79 | 2026-03-14 12:22:10 |
| TXN-01008380 | Square | $46.00 | $1.33 | $44.67 | 2026-03-14 11:49:48 |
| TXN-01008608 | Square | $30.54 | $0.89 | $29.65 | 2026-03-14 10:05:23 |
| TXN-01007981 | Square | $31.00 | $0.90 | $30.10 | 2026-03-14 09:51:42 |
| TXN-01008298 | Square | $74.31 | $2.15 | $72.16 | 2026-03-14 09:20:22 |
| TXN-01008216 | Square | $53.68 | $1.56 | $52.12 | 2026-03-14 09:09:47 |
| TXN-01007956 | Square | $57.73 | $1.67 | $56.06 | 2026-03-14 09:08:45 |
| TXN-01007983 | Square | $41.10 | $1.19 | $39.91 | 2026-03-14 08:46:49 |
| TXN-01007915 | Square | $53.08 | $1.54 | $51.54 | 2026-03-13 23:53:34 |
| TXN-01008454 | Square | $47.36 | $1.37 | $45.99 | 2026-03-13 22:37:43 |
| TXN-01008539 | Square | $29.20 | $0.85 | $28.35 | 2026-03-13 22:02:29 |
| TXN-01008602 | Square | $49.76 | $1.44 | $48.32 | 2026-03-13 21:27:35 |
| TXN-01008458 | Square | $49.94 | $1.45 | $48.49 | 2026-03-13 20:58:23 |
| TXN-01007911 | Square | $31.80 | $0.92 | $30.88 | 2026-03-13 20:33:45 |