Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1226 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$64,491.21
Filtered tolls
$1,676.71
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01007318 | Toast | $52.38 | $1.36 | $51.02 | 2026-03-18 18:09:01 |
| TXN-01007324 | Toast | $71.72 | $1.86 | $69.86 | 2026-03-18 18:01:49 |
| TXN-01007727 | Toast | $40.96 | $1.06 | $39.90 | 2026-03-18 17:58:32 |
| TXN-01007377 | Toast | $39.14 | $1.02 | $38.12 | 2026-03-18 17:47:17 |
| TXN-01006607 | Toast | $34.78 | $0.90 | $33.88 | 2026-03-18 17:30:29 |
| TXN-01007133 | Toast | $33.49 | $0.87 | $32.62 | 2026-03-18 17:29:29 |
| TXN-01007514 | Toast | $39.57 | $1.03 | $38.54 | 2026-03-18 17:28:55 |
| TXN-01007174 | Toast | $74.14 | $1.93 | $72.21 | 2026-03-18 15:49:46 |
| TXN-01007731 | Toast | $53.31 | $1.39 | $51.92 | 2026-03-18 14:48:14 |
| TXN-01007137 | Toast | $76.10 | $1.98 | $74.12 | 2026-03-18 14:06:14 |
| TXN-01007062 | Toast | $69.74 | $1.81 | $67.93 | 2026-03-18 13:42:09 |
| TXN-01007420 | Toast | $70.92 | $1.84 | $69.08 | 2026-03-18 13:07:57 |
| TXN-01007533 | Toast | $48.30 | $1.26 | $47.04 | 2026-03-18 12:50:06 |
| TXN-01007203 | Toast | $37.92 | $0.99 | $36.93 | 2026-03-18 12:03:57 |
| TXN-01006646 | Toast | $42.99 | $1.12 | $41.87 | 2026-03-18 12:01:55 |
| TXN-01006704 | Toast | $33.51 | $0.87 | $32.64 | 2026-03-18 12:01:47 |
| TXN-01006998 | Toast | $31.17 | $0.81 | $30.36 | 2026-03-18 11:57:12 |
| TXN-01006815 | Toast | $76.05 | $1.98 | $74.07 | 2026-03-18 11:51:17 |
| TXN-01006734 | Toast | $71.57 | $1.86 | $69.71 | 2026-03-18 11:15:17 |
| TXN-01007259 | Toast | $77.73 | $2.02 | $75.71 | 2026-03-18 11:00:19 |
| TXN-01007037 | Toast | $76.99 | $2.00 | $74.99 | 2026-03-18 09:37:01 |
| TXN-01006897 | Toast | $56.77 | $1.48 | $55.29 | 2026-03-18 08:59:17 |
| TXN-01006872 | Toast | $55.72 | $1.45 | $54.27 | 2026-03-18 08:17:13 |
| TXN-01007468 | Toast | $42.50 | $1.10 | $41.40 | 2026-03-18 08:03:21 |
| TXN-01006766 | Toast | $38.92 | $1.01 | $37.91 | 2026-03-17 21:07:04 |