Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 953 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$50,836.50
Filtered tolls
$1,474.20
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01008741 | Square | $41.05 | $1.19 | $39.86 | 2026-03-13 20:30:34 |
| TXN-01008565 | Square | $53.22 | $1.54 | $51.68 | 2026-03-13 20:23:41 |
| TXN-01007920 | Square | $38.48 | $1.12 | $37.36 | 2026-03-13 20:13:55 |
| TXN-01008089 | Square | $62.55 | $1.81 | $60.74 | 2026-03-13 19:59:36 |
| TXN-01007899 | Square | $76.01 | $2.20 | $73.81 | 2026-03-13 19:58:41 |
| TXN-01008251 | Square | $77.84 | $2.26 | $75.58 | 2026-03-13 19:43:22 |
| TXN-01007938 | Square | $43.61 | $1.26 | $42.35 | 2026-03-13 19:02:48 |
| TXN-01008671 | Square | $37.28 | $1.08 | $36.20 | 2026-03-13 18:32:55 |
| TXN-01008133 | Square | $29.54 | $0.86 | $28.68 | 2026-03-13 18:25:30 |
| TXN-01007974 | Square | $59.21 | $1.72 | $57.49 | 2026-03-13 18:08:47 |
| TXN-01008488 | Square | $57.02 | $1.65 | $55.37 | 2026-03-13 18:07:15 |
| TXN-01008513 | Square | $48.49 | $1.41 | $47.08 | 2026-03-13 18:01:46 |
| TXN-01007874 | Square | $28.25 | $0.82 | $27.43 | 2026-03-13 17:59:29 |
| TXN-01007833 | Square | $77.49 | $2.25 | $75.24 | 2026-03-13 17:56:30 |
| TXN-01008371 | Square | $55.85 | $1.62 | $54.23 | 2026-03-13 16:21:02 |
| TXN-01008562 | Square | $32.23 | $0.93 | $31.30 | 2026-03-13 15:55:43 |
| TXN-01007924 | Square | $66.89 | $1.94 | $64.95 | 2026-03-13 15:33:29 |
| TXN-01008373 | Square | $64.81 | $1.88 | $62.93 | 2026-03-13 15:30:10 |
| TXN-01007965 | Square | $50.49 | $1.46 | $49.03 | 2026-03-13 15:29:04 |
| TXN-01007879 | Square | $69.61 | $2.02 | $67.59 | 2026-03-13 14:55:53 |
| TXN-01008157 | Square | $35.46 | $1.03 | $34.43 | 2026-03-13 14:11:25 |
| TXN-01008191 | Square | $59.04 | $1.71 | $57.33 | 2026-03-13 14:01:20 |
| TXN-01008174 | Square | $61.71 | $1.79 | $59.92 | 2026-03-13 13:37:13 |
| TXN-01008219 | Square | $62.14 | $1.80 | $60.34 | 2026-03-13 13:24:42 |
| TXN-01008710 | Square | $35.40 | $1.03 | $34.37 | 2026-03-13 13:16:26 |