Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1226 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$64,491.21
Filtered tolls
$1,676.71
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01007300 | Toast | $46.11 | $1.20 | $44.91 | 2026-03-17 20:33:51 |
| TXN-01007433 | Toast | $31.93 | $0.83 | $31.10 | 2026-03-17 19:26:46 |
| TXN-01006965 | Toast | $49.14 | $1.28 | $47.86 | 2026-03-17 19:20:17 |
| TXN-01007689 | Toast | $70.48 | $1.83 | $68.65 | 2026-03-17 19:08:11 |
| TXN-01006972 | Toast | $42.96 | $1.12 | $41.84 | 2026-03-17 19:00:12 |
| TXN-01007328 | Toast | $66.35 | $1.73 | $64.62 | 2026-03-17 18:59:51 |
| TXN-01007403 | Toast | $36.94 | $0.96 | $35.98 | 2026-03-17 18:59:16 |
| TXN-01006883 | Toast | $74.73 | $1.94 | $72.79 | 2026-03-17 18:39:41 |
| TXN-01006866 | Toast | $38.08 | $0.99 | $37.09 | 2026-03-17 18:34:38 |
| TXN-01007734 | Toast | $38.90 | $1.01 | $37.89 | 2026-03-17 18:31:53 |
| TXN-01007268 | Toast | $50.48 | $1.31 | $49.17 | 2026-03-17 18:22:26 |
| TXN-01006919 | Toast | $38.78 | $1.01 | $37.77 | 2026-03-17 18:13:40 |
| TXN-01007348 | Toast | $74.82 | $1.95 | $72.87 | 2026-03-17 18:07:50 |
| TXN-01006950 | Toast | $40.28 | $1.05 | $39.23 | 2026-03-17 17:48:42 |
| TXN-01007212 | Toast | $35.36 | $0.92 | $34.44 | 2026-03-17 16:54:33 |
| TXN-01007297 | Toast | $55.78 | $1.45 | $54.33 | 2026-03-17 16:49:21 |
| TXN-01006907 | Toast | $71.73 | $1.86 | $69.87 | 2026-03-17 15:50:04 |
| TXN-01006700 | Toast | $40.11 | $1.04 | $39.07 | 2026-03-17 13:54:43 |
| TXN-01007155 | Toast | $38.84 | $1.01 | $37.83 | 2026-03-17 13:49:25 |
| TXN-01007388 | Toast | $70.04 | $1.82 | $68.22 | 2026-03-17 13:28:32 |
| TXN-01007499 | Toast | $51.10 | $1.33 | $49.77 | 2026-03-17 13:14:04 |
| TXN-01007456 | Toast | $32.20 | $0.84 | $31.36 | 2026-03-17 13:02:22 |
| TXN-01007677 | Toast | $50.25 | $1.31 | $48.94 | 2026-03-17 12:58:17 |
| TXN-01007356 | Toast | $37.56 | $0.98 | $36.58 | 2026-03-17 12:56:21 |
| TXN-01006925 | Toast | $72.30 | $1.88 | $70.42 | 2026-03-17 12:22:29 |