Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 953 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$50,836.50
Filtered tolls
$1,474.20
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01008472 | Square | $52.81 | $1.53 | $51.28 | 2026-03-13 13:09:31 |
| TXN-01008131 | Square | $45.03 | $1.31 | $43.72 | 2026-03-13 13:06:10 |
| TXN-01008008 | Square | $68.48 | $1.99 | $66.49 | 2026-03-13 12:52:36 |
| TXN-01007856 | Square | $49.84 | $1.45 | $48.39 | 2026-03-13 12:48:15 |
| TXN-01007950 | Square | $76.24 | $2.21 | $74.03 | 2026-03-13 12:38:21 |
| TXN-01007901 | Square | $59.79 | $1.73 | $58.06 | 2026-03-13 12:29:55 |
| TXN-01008258 | Square | $49.30 | $1.43 | $47.87 | 2026-03-13 11:51:21 |
| TXN-01008369 | Square | $42.77 | $1.24 | $41.53 | 2026-03-13 11:20:12 |
| TXN-01007979 | Square | $59.46 | $1.72 | $57.74 | 2026-03-13 10:53:58 |
| TXN-01008306 | Square | $29.54 | $0.86 | $28.68 | 2026-03-13 10:09:48 |
| TXN-01008663 | Square | $67.98 | $1.97 | $66.01 | 2026-03-13 09:18:09 |
| TXN-01008329 | Square | $73.33 | $2.13 | $71.20 | 2026-03-12 21:43:24 |
| TXN-01008052 | Square | $59.75 | $1.73 | $58.02 | 2026-03-12 21:34:01 |
| TXN-01008296 | Square | $61.36 | $1.78 | $59.58 | 2026-03-12 20:45:41 |
| TXN-01007994 | Square | $40.64 | $1.18 | $39.46 | 2026-03-12 19:41:15 |
| TXN-01007935 | Square | $31.04 | $0.90 | $30.14 | 2026-03-12 19:14:47 |
| TXN-01008755 | Square | $57.43 | $1.67 | $55.76 | 2026-03-12 18:32:08 |
| TXN-01008574 | Square | $53.52 | $1.55 | $51.97 | 2026-03-12 18:18:26 |
| TXN-01008385 | Square | $42.31 | $1.23 | $41.08 | 2026-03-12 17:55:38 |
| TXN-01008564 | Square | $41.72 | $1.21 | $40.51 | 2026-03-12 17:55:06 |
| TXN-01007971 | Square | $59.46 | $1.72 | $57.74 | 2026-03-12 17:40:05 |
| TXN-01008192 | Square | $38.31 | $1.11 | $37.20 | 2026-03-12 17:28:12 |
| TXN-01008279 | Square | $43.56 | $1.26 | $42.30 | 2026-03-12 17:13:45 |
| TXN-01007903 | Square | $68.32 | $1.98 | $66.34 | 2026-03-12 17:13:34 |
| TXN-01008541 | Square | $69.24 | $2.01 | $67.23 | 2026-03-12 14:39:49 |