Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1226 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$64,491.21
Filtered tolls
$1,676.71
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01006842 | Toast | $67.55 | $1.76 | $65.79 | 2026-03-17 12:18:48 |
| TXN-01007286 | Toast | $73.81 | $1.92 | $71.89 | 2026-03-17 12:14:12 |
| TXN-01006863 | Toast | $67.17 | $1.75 | $65.42 | 2026-03-17 11:41:40 |
| TXN-01007172 | Toast | $73.54 | $1.91 | $71.63 | 2026-03-17 11:40:19 |
| TXN-01007378 | Toast | $50.42 | $1.31 | $49.11 | 2026-03-17 11:36:34 |
| TXN-01007805 | Toast | $35.66 | $0.93 | $34.73 | 2026-03-17 11:33:03 |
| TXN-01006849 | Toast | $68.14 | $1.77 | $66.37 | 2026-03-17 11:31:22 |
| TXN-01007153 | Toast | $40.28 | $1.05 | $39.23 | 2026-03-17 11:22:45 |
| TXN-01007528 | Toast | $59.50 | $1.55 | $57.95 | 2026-03-17 10:53:24 |
| TXN-01007294 | Toast | $35.03 | $0.91 | $34.12 | 2026-03-17 10:32:21 |
| TXN-01007670 | Toast | $57.32 | $1.49 | $55.83 | 2026-03-17 10:22:00 |
| TXN-01006900 | Toast | $52.22 | $1.36 | $50.86 | 2026-03-17 09:52:45 |
| TXN-01007484 | Toast | $72.83 | $1.89 | $70.94 | 2026-03-17 09:24:47 |
| TXN-01007823 | Toast | $51.56 | $1.34 | $50.22 | 2026-03-17 09:14:14 |
| TXN-01007149 | Toast | $50.20 | $1.31 | $48.89 | 2026-03-17 08:06:16 |
| TXN-01006864 | Toast | $70.93 | $1.84 | $69.09 | 2026-03-17 07:27:43 |
| TXN-01007584 | Toast | $40.90 | $1.06 | $39.84 | 2026-03-16 21:47:39 |
| TXN-01007271 | Toast | $53.35 | $1.39 | $51.96 | 2026-03-16 21:43:01 |
| TXN-01007622 | Toast | $63.66 | $1.66 | $62.00 | 2026-03-16 21:15:29 |
| TXN-01006901 | Toast | $65.47 | $1.70 | $63.77 | 2026-03-16 20:50:35 |
| TXN-01007060 | Toast | $68.39 | $1.78 | $66.61 | 2026-03-16 20:48:33 |
| TXN-01007362 | Toast | $68.30 | $1.78 | $66.52 | 2026-03-16 20:41:01 |
| TXN-01006993 | Toast | $31.25 | $0.81 | $30.44 | 2026-03-16 20:12:16 |
| TXN-01007664 | Toast | $40.71 | $1.06 | $39.65 | 2026-03-16 20:04:01 |
| TXN-01006936 | Toast | $42.07 | $1.09 | $40.98 | 2026-03-16 20:01:55 |