Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 953 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$50,836.50
Filtered tolls
$1,474.20
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01008152 | Square | $43.83 | $1.27 | $42.56 | 2026-03-12 14:25:23 |
| TXN-01008776 | Square | $56.90 | $1.65 | $55.25 | 2026-03-12 13:31:07 |
| TXN-01007939 | Square | $64.34 | $1.87 | $62.47 | 2026-03-12 13:21:18 |
| TXN-01008339 | Square | $63.84 | $1.85 | $61.99 | 2026-03-12 13:17:11 |
| TXN-01008646 | Square | $67.08 | $1.95 | $65.13 | 2026-03-12 12:49:41 |
| TXN-01008480 | Square | $63.85 | $1.85 | $62.00 | 2026-03-12 12:49:23 |
| TXN-01008552 | Square | $29.10 | $0.84 | $28.26 | 2026-03-12 12:42:34 |
| TXN-01008012 | Square | $50.11 | $1.45 | $48.66 | 2026-03-12 12:27:56 |
| TXN-01008333 | Square | $57.84 | $1.68 | $56.16 | 2026-03-12 12:25:56 |
| TXN-01008640 | Square | $43.55 | $1.26 | $42.29 | 2026-03-12 12:17:00 |
| TXN-01008648 | Square | $56.01 | $1.62 | $54.39 | 2026-03-12 12:03:14 |
| TXN-01008412 | Square | $60.25 | $1.75 | $58.50 | 2026-03-12 11:53:59 |
| TXN-01008410 | Square | $76.12 | $2.21 | $73.91 | 2026-03-12 11:35:54 |
| TXN-01008687 | Square | $72.47 | $2.10 | $70.37 | 2026-03-12 11:35:37 |
| TXN-01008677 | Square | $29.91 | $0.87 | $29.04 | 2026-03-12 11:05:33 |
| TXN-01008300 | Square | $64.03 | $1.86 | $62.17 | 2026-03-12 10:50:09 |
| TXN-01007868 | Square | $61.13 | $1.77 | $59.36 | 2026-03-12 07:54:21 |
| TXN-01008760 | Square | $56.15 | $1.63 | $54.52 | 2026-03-11 23:52:10 |
| TXN-01008665 | Square | $50.80 | $1.47 | $49.33 | 2026-03-11 20:08:03 |
| TXN-01008682 | Square | $49.46 | $1.43 | $48.03 | 2026-03-11 19:13:20 |
| TXN-01008139 | Square | $34.68 | $1.01 | $33.67 | 2026-03-11 19:00:53 |
| TXN-01007847 | Square | $46.97 | $1.36 | $45.61 | 2026-03-11 18:57:24 |
| TXN-01008257 | Square | $73.70 | $2.14 | $71.56 | 2026-03-11 18:56:05 |
| TXN-01008505 | Square | $68.21 | $1.98 | $66.23 | 2026-03-11 18:38:20 |
| TXN-01008709 | Square | $35.26 | $1.02 | $34.24 | 2026-03-11 18:14:02 |