Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1226 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$64,491.21
Filtered tolls
$1,676.71
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01007312 | Toast | $62.98 | $1.64 | $61.34 | 2026-03-16 19:51:19 |
| TXN-01006890 | Toast | $67.92 | $1.77 | $66.15 | 2026-03-16 19:45:59 |
| TXN-01007600 | Toast | $37.48 | $0.97 | $36.51 | 2026-03-16 19:44:40 |
| TXN-01006666 | Toast | $51.20 | $1.33 | $49.87 | 2026-03-16 19:43:43 |
| TXN-01007169 | Toast | $54.92 | $1.43 | $53.49 | 2026-03-16 19:13:14 |
| TXN-01007564 | Toast | $61.19 | $1.59 | $59.60 | 2026-03-16 18:59:15 |
| TXN-01007291 | Toast | $77.25 | $2.01 | $75.24 | 2026-03-16 18:43:58 |
| TXN-01006631 | Toast | $49.17 | $1.28 | $47.89 | 2026-03-16 18:36:28 |
| TXN-01007071 | Toast | $38.94 | $1.01 | $37.93 | 2026-03-16 18:36:20 |
| TXN-01007151 | Toast | $63.82 | $1.66 | $62.16 | 2026-03-16 18:31:42 |
| TXN-01006747 | Toast | $49.69 | $1.29 | $48.40 | 2026-03-16 17:55:50 |
| TXN-01006807 | Toast | $54.34 | $1.41 | $52.93 | 2026-03-16 17:48:54 |
| TXN-01007524 | Toast | $50.49 | $1.31 | $49.18 | 2026-03-16 17:37:39 |
| TXN-01007160 | Toast | $67.53 | $1.76 | $65.77 | 2026-03-16 17:31:34 |
| TXN-01007453 | Toast | $47.38 | $1.23 | $46.15 | 2026-03-16 17:27:24 |
| TXN-01007081 | Toast | $44.73 | $1.16 | $43.57 | 2026-03-16 17:22:50 |
| TXN-01007191 | Toast | $50.58 | $1.32 | $49.26 | 2026-03-16 17:17:24 |
| TXN-01007497 | Toast | $55.77 | $1.45 | $54.32 | 2026-03-16 16:53:25 |
| TXN-01007538 | Toast | $41.58 | $1.08 | $40.50 | 2026-03-16 16:29:00 |
| TXN-01007176 | Toast | $75.53 | $1.96 | $73.57 | 2026-03-16 16:01:12 |
| TXN-01007374 | Toast | $73.57 | $1.91 | $71.66 | 2026-03-16 15:55:21 |
| TXN-01006642 | Toast | $65.38 | $1.70 | $63.68 | 2026-03-16 15:50:18 |
| TXN-01007504 | Toast | $32.26 | $0.84 | $31.42 | 2026-03-16 14:50:50 |
| TXN-01007479 | Toast | $43.70 | $1.14 | $42.56 | 2026-03-16 14:24:09 |
| TXN-01007697 | Toast | $50.11 | $1.30 | $48.81 | 2026-03-16 13:55:43 |