Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1498 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$87,949.64
Filtered tolls
$26,384.44
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01005319 | UberEats | $82.22 | $24.67 | $57.55 | 2026-03-21 12:11:23 |
| TXN-01004662 | UberEats | $80.36 | $24.11 | $56.25 | 2026-03-21 12:03:29 |
| TXN-01004536 | UberEats | $49.72 | $14.92 | $34.80 | 2026-03-21 12:00:52 |
| TXN-01005833 | UberEats | $65.20 | $19.56 | $45.64 | 2026-03-21 11:33:27 |
| TXN-01005106 | UberEats | $60.82 | $18.25 | $42.57 | 2026-03-21 11:29:48 |
| TXN-01005324 | UberEats | $52.71 | $15.81 | $36.90 | 2026-03-21 11:24:13 |
| TXN-01004502 | UberEats | $43.17 | $12.95 | $30.22 | 2026-03-21 11:13:30 |
| TXN-01004546 | UberEats | $82.15 | $24.64 | $57.51 | 2026-03-21 11:11:07 |
| TXN-01004770 | UberEats | $62.51 | $18.75 | $43.76 | 2026-03-21 11:07:32 |
| TXN-01005874 | UberEats | $50.56 | $15.17 | $35.39 | 2026-03-21 11:03:59 |
| TXN-01005480 | UberEats | $38.20 | $11.46 | $26.74 | 2026-03-21 11:01:35 |
| TXN-01005205 | UberEats | $60.60 | $18.18 | $42.42 | 2026-03-21 10:50:04 |
| TXN-01005469 | UberEats | $67.16 | $20.15 | $47.01 | 2026-03-21 09:47:06 |
| TXN-01004694 | UberEats | $84.68 | $25.40 | $59.28 | 2026-03-21 09:27:28 |
| TXN-01005276 | UberEats | $67.05 | $20.11 | $46.94 | 2026-03-21 07:58:15 |
| TXN-01005357 | UberEats | $61.17 | $18.35 | $42.82 | 2026-03-20 23:44:18 |
| TXN-01004949 | UberEats | $63.76 | $19.13 | $44.63 | 2026-03-20 22:36:27 |
| TXN-01005434 | UberEats | $69.91 | $20.97 | $48.94 | 2026-03-20 21:59:44 |
| TXN-01004579 | UberEats | $64.72 | $19.42 | $45.30 | 2026-03-20 21:52:02 |
| TXN-01004837 | UberEats | $46.72 | $14.02 | $32.70 | 2026-03-20 21:38:49 |
| TXN-01004542 | UberEats | $46.03 | $13.81 | $32.22 | 2026-03-20 20:50:08 |
| TXN-01005605 | UberEats | $77.75 | $23.32 | $54.43 | 2026-03-20 20:37:27 |
| TXN-01004809 | UberEats | $44.74 | $13.42 | $31.32 | 2026-03-20 20:05:36 |
| TXN-01004525 | UberEats | $69.56 | $20.87 | $48.69 | 2026-03-20 20:02:22 |
| TXN-01004595 | UberEats | $61.08 | $18.32 | $42.76 | 2026-03-20 19:36:37 |