Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 953 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$50,836.50
Filtered tolls
$1,474.20
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01008743 | Square | $37.11 | $1.08 | $36.03 | 2026-03-11 17:52:10 |
| TXN-01008712 | Square | $44.55 | $1.29 | $43.26 | 2026-03-11 17:09:46 |
| TXN-01008186 | Square | $62.35 | $1.81 | $60.54 | 2026-03-11 15:26:36 |
| TXN-01008096 | Square | $76.36 | $2.21 | $74.15 | 2026-03-11 14:59:47 |
| TXN-01007841 | Square | $48.22 | $1.40 | $46.82 | 2026-03-11 13:46:13 |
| TXN-01008617 | Square | $31.91 | $0.93 | $30.98 | 2026-03-11 13:13:11 |
| TXN-01007958 | Square | $29.45 | $0.85 | $28.60 | 2026-03-11 12:32:31 |
| TXN-01008018 | Square | $71.34 | $2.07 | $69.27 | 2026-03-11 12:13:50 |
| TXN-01008002 | Square | $33.80 | $0.98 | $32.82 | 2026-03-11 11:49:10 |
| TXN-01008294 | Square | $32.67 | $0.95 | $31.72 | 2026-03-11 11:27:03 |
| TXN-01008756 | Square | $72.05 | $2.09 | $69.96 | 2026-03-11 11:21:27 |
| TXN-01007889 | Square | $58.14 | $1.69 | $56.45 | 2026-03-11 11:17:53 |
| TXN-01008424 | Square | $49.65 | $1.44 | $48.21 | 2026-03-11 11:16:11 |
| TXN-01008494 | Square | $29.47 | $0.85 | $28.62 | 2026-03-11 09:47:56 |
| TXN-01008715 | Square | $66.95 | $1.94 | $65.01 | 2026-03-11 09:14:12 |
| TXN-01008698 | Square | $64.20 | $1.86 | $62.34 | 2026-03-11 07:56:22 |
| TXN-01008205 | Square | $48.88 | $1.42 | $47.46 | 2026-03-10 20:53:36 |
| TXN-01008370 | Square | $44.35 | $1.29 | $43.06 | 2026-03-10 20:33:43 |
| TXN-01007843 | Square | $70.54 | $2.05 | $68.49 | 2026-03-10 20:12:15 |
| TXN-01008713 | Square | $29.73 | $0.86 | $28.87 | 2026-03-10 19:41:57 |
| TXN-01008153 | Square | $61.85 | $1.79 | $60.06 | 2026-03-10 19:32:10 |
| TXN-01008702 | Square | $62.89 | $1.82 | $61.07 | 2026-03-10 19:29:55 |
| TXN-01007849 | Square | $52.82 | $1.53 | $51.29 | 2026-03-10 19:29:19 |
| TXN-01008701 | Square | $43.96 | $1.27 | $42.69 | 2026-03-10 19:11:05 |
| TXN-01008027 | Square | $64.40 | $1.87 | $62.53 | 2026-03-10 18:54:42 |