Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 953 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$50,836.50
Filtered tolls
$1,474.20
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01007917 | Square | $30.22 | $0.88 | $29.34 | 2026-03-10 18:53:43 |
| TXN-01008676 | Square | $53.27 | $1.54 | $51.73 | 2026-03-10 18:31:02 |
| TXN-01007858 | Square | $73.07 | $2.12 | $70.95 | 2026-03-10 18:03:58 |
| TXN-01008198 | Square | $61.89 | $1.79 | $60.10 | 2026-03-10 18:01:15 |
| TXN-01008242 | Square | $50.47 | $1.46 | $49.01 | 2026-03-10 17:59:48 |
| TXN-01008016 | Square | $73.10 | $2.12 | $70.98 | 2026-03-10 17:56:32 |
| TXN-01008623 | Square | $75.18 | $2.18 | $73.00 | 2026-03-10 17:39:13 |
| TXN-01008438 | Square | $77.92 | $2.26 | $75.66 | 2026-03-10 17:14:49 |
| TXN-01008666 | Square | $40.48 | $1.17 | $39.31 | 2026-03-10 17:05:36 |
| TXN-01008295 | Square | $69.57 | $2.02 | $67.55 | 2026-03-10 16:57:07 |
| TXN-01008277 | Square | $54.61 | $1.58 | $53.03 | 2026-03-10 15:50:42 |
| TXN-01008426 | Square | $55.87 | $1.62 | $54.25 | 2026-03-10 15:45:01 |
| TXN-01008535 | Square | $40.29 | $1.17 | $39.12 | 2026-03-10 14:47:33 |
| TXN-01008293 | Square | $46.53 | $1.35 | $45.18 | 2026-03-10 14:31:43 |
| TXN-01008451 | Square | $56.53 | $1.64 | $54.89 | 2026-03-10 13:57:30 |
| TXN-01007906 | Square | $47.75 | $1.38 | $46.37 | 2026-03-10 13:56:19 |
| TXN-01008567 | Square | $61.07 | $1.77 | $59.30 | 2026-03-10 13:21:37 |
| TXN-01008021 | Square | $75.91 | $2.20 | $73.71 | 2026-03-10 12:33:30 |
| TXN-01008628 | Square | $53.63 | $1.56 | $52.07 | 2026-03-10 12:11:47 |
| TXN-01007883 | Square | $65.92 | $1.91 | $64.01 | 2026-03-10 12:00:07 |
| TXN-01008292 | Square | $39.48 | $1.14 | $38.34 | 2026-03-09 23:37:53 |
| TXN-01007842 | Square | $50.04 | $1.45 | $48.59 | 2026-03-09 21:50:43 |
| TXN-01008568 | Square | $30.05 | $0.87 | $29.18 | 2026-03-09 21:07:36 |
| TXN-01008543 | Square | $73.60 | $2.13 | $71.47 | 2026-03-09 20:38:38 |
| TXN-01007866 | Square | $71.88 | $2.08 | $69.80 | 2026-03-09 20:09:42 |