Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1226 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$64,491.21
Filtered tolls
$1,676.71
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01007458 | Toast | $77.85 | $2.02 | $75.83 | 2026-03-15 20:05:32 |
| TXN-01007382 | Toast | $77.15 | $2.01 | $75.14 | 2026-03-15 20:01:50 |
| TXN-01007612 | Toast | $41.92 | $1.09 | $40.83 | 2026-03-15 19:47:40 |
| TXN-01007568 | Toast | $51.88 | $1.35 | $50.53 | 2026-03-15 19:29:38 |
| TXN-01007248 | Toast | $55.04 | $1.43 | $53.61 | 2026-03-15 18:40:35 |
| TXN-01006742 | Toast | $51.94 | $1.35 | $50.59 | 2026-03-15 18:38:00 |
| TXN-01007549 | Toast | $39.37 | $1.02 | $38.35 | 2026-03-15 18:33:19 |
| TXN-01006909 | Toast | $42.38 | $1.10 | $41.28 | 2026-03-15 18:26:55 |
| TXN-01007750 | Toast | $29.67 | $0.77 | $28.90 | 2026-03-15 18:20:23 |
| TXN-01007417 | Toast | $63.77 | $1.66 | $62.11 | 2026-03-15 18:19:39 |
| TXN-01007305 | Toast | $37.02 | $0.96 | $36.06 | 2026-03-15 18:08:10 |
| TXN-01006695 | Toast | $48.94 | $1.27 | $47.67 | 2026-03-15 18:06:11 |
| TXN-01007593 | Toast | $75.43 | $1.96 | $73.47 | 2026-03-15 17:26:54 |
| TXN-01007575 | Toast | $70.35 | $1.83 | $68.52 | 2026-03-15 17:15:16 |
| TXN-01007350 | Toast | $51.39 | $1.34 | $50.05 | 2026-03-15 17:10:24 |
| TXN-01006905 | Toast | $62.12 | $1.62 | $60.50 | 2026-03-15 16:55:45 |
| TXN-01007474 | Toast | $66.60 | $1.73 | $64.87 | 2026-03-15 16:49:42 |
| TXN-01006736 | Toast | $28.15 | $0.73 | $27.42 | 2026-03-15 16:35:10 |
| TXN-01007718 | Toast | $28.20 | $0.73 | $27.47 | 2026-03-15 15:18:39 |
| TXN-01007366 | Toast | $45.72 | $1.19 | $44.53 | 2026-03-15 15:08:18 |
| TXN-01007173 | Toast | $76.78 | $2.00 | $74.78 | 2026-03-15 14:54:43 |
| TXN-01007369 | Toast | $74.14 | $1.93 | $72.21 | 2026-03-15 14:38:14 |
| TXN-01007534 | Toast | $36.29 | $0.94 | $35.35 | 2026-03-15 14:24:59 |
| TXN-01007096 | Toast | $44.68 | $1.16 | $43.52 | 2026-03-15 14:15:23 |
| TXN-01007601 | Toast | $49.82 | $1.30 | $48.52 | 2026-03-15 14:12:20 |