Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1498 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$87,949.64
Filtered tolls
$26,384.44
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01005078 | UberEats | $60.92 | $18.28 | $42.64 | 2026-03-20 13:00:06 |
| TXN-01005901 | UberEats | $34.43 | $10.33 | $24.10 | 2026-03-20 12:53:00 |
| TXN-01004600 | UberEats | $39.57 | $11.87 | $27.70 | 2026-03-20 12:51:05 |
| TXN-01005614 | UberEats | $80.78 | $24.23 | $56.55 | 2026-03-20 12:49:55 |
| TXN-01005582 | UberEats | $38.52 | $11.56 | $26.96 | 2026-03-20 12:41:03 |
| TXN-01005151 | UberEats | $34.29 | $10.29 | $24.00 | 2026-03-20 12:38:57 |
| TXN-01005801 | UberEats | $64.62 | $19.39 | $45.23 | 2026-03-20 12:26:36 |
| TXN-01004528 | UberEats | $61.96 | $18.59 | $43.37 | 2026-03-20 12:20:15 |
| TXN-01005100 | UberEats | $42.57 | $12.77 | $29.80 | 2026-03-20 12:06:00 |
| TXN-01005667 | UberEats | $53.64 | $16.09 | $37.55 | 2026-03-20 11:43:47 |
| TXN-01005219 | UberEats | $43.45 | $13.04 | $30.41 | 2026-03-20 11:38:36 |
| TXN-01004702 | UberEats | $36.49 | $10.95 | $25.54 | 2026-03-20 11:36:11 |
| TXN-01005264 | UberEats | $52.52 | $15.76 | $36.76 | 2026-03-20 11:28:05 |
| TXN-01004474 | UberEats | $48.26 | $14.48 | $33.78 | 2026-03-20 10:41:42 |
| TXN-01005897 | UberEats | $39.59 | $11.88 | $27.71 | 2026-03-20 10:34:19 |
| TXN-01005922 | UberEats | $69.69 | $20.91 | $48.78 | 2026-03-20 08:51:26 |
| TXN-01004564 | UberEats | $66.27 | $19.88 | $46.39 | 2026-03-19 22:32:11 |
| TXN-01004587 | UberEats | $77.36 | $23.21 | $54.15 | 2026-03-19 22:17:16 |
| TXN-01004718 | UberEats | $80.79 | $24.24 | $56.55 | 2026-03-19 21:41:43 |
| TXN-01005912 | UberEats | $84.03 | $25.21 | $58.82 | 2026-03-19 20:31:59 |
| TXN-01004741 | UberEats | $69.66 | $20.90 | $48.76 | 2026-03-19 20:01:00 |
| TXN-01004857 | UberEats | $40.58 | $12.17 | $28.41 | 2026-03-19 19:42:17 |
| TXN-01005209 | UberEats | $62.05 | $18.61 | $43.44 | 2026-03-19 19:30:34 |
| TXN-01005353 | UberEats | $46.69 | $14.01 | $32.68 | 2026-03-19 19:22:37 |
| TXN-01005122 | UberEats | $65.92 | $19.78 | $46.14 | 2026-03-19 19:10:00 |