Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 953 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$50,836.50
Filtered tolls
$1,474.20
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01008455 | Square | $47.72 | $1.38 | $46.34 | 2026-03-09 19:48:12 |
| TXN-01008774 | Square | $35.23 | $1.02 | $34.21 | 2026-03-09 19:39:12 |
| TXN-01008361 | Square | $60.66 | $1.76 | $58.90 | 2026-03-09 19:36:24 |
| TXN-01007850 | Square | $57.94 | $1.68 | $56.26 | 2026-03-09 19:33:19 |
| TXN-01008586 | Square | $28.85 | $0.84 | $28.01 | 2026-03-09 18:55:21 |
| TXN-01008286 | Square | $68.42 | $1.98 | $66.44 | 2026-03-09 18:52:13 |
| TXN-01008502 | Square | $35.33 | $1.02 | $34.31 | 2026-03-09 18:48:36 |
| TXN-01008731 | Square | $63.07 | $1.83 | $61.24 | 2026-03-09 18:46:23 |
| TXN-01008553 | Square | $35.00 | $1.02 | $33.98 | 2026-03-09 18:44:54 |
| TXN-01007854 | Square | $42.16 | $1.22 | $40.94 | 2026-03-09 18:28:16 |
| TXN-01008163 | Square | $66.78 | $1.94 | $64.84 | 2026-03-09 18:14:21 |
| TXN-01008146 | Square | $65.62 | $1.90 | $63.72 | 2026-03-09 17:56:56 |
| TXN-01008285 | Square | $76.09 | $2.21 | $73.88 | 2026-03-09 17:55:49 |
| TXN-01008006 | Square | $75.54 | $2.19 | $73.35 | 2026-03-09 17:41:33 |
| TXN-01008145 | Square | $39.24 | $1.14 | $38.10 | 2026-03-09 15:53:50 |
| TXN-01008579 | Square | $31.89 | $0.92 | $30.97 | 2026-03-09 15:45:08 |
| TXN-01008316 | Square | $73.59 | $2.13 | $71.46 | 2026-03-09 14:08:44 |
| TXN-01008499 | Square | $49.59 | $1.44 | $48.15 | 2026-03-09 12:54:54 |
| TXN-01008575 | Square | $63.59 | $1.84 | $61.75 | 2026-03-09 12:21:01 |
| TXN-01008337 | Square | $62.19 | $1.80 | $60.39 | 2026-03-09 11:57:23 |
| TXN-01008783 | Square | $62.48 | $1.81 | $60.67 | 2026-03-09 11:43:17 |
| TXN-01008723 | Square | $41.48 | $1.20 | $40.28 | 2026-03-09 11:11:21 |
| TXN-01008443 | Square | $71.29 | $2.07 | $69.22 | 2026-03-09 10:05:14 |
| TXN-01007933 | Square | $63.69 | $1.85 | $61.84 | 2026-03-09 09:21:13 |
| TXN-01008599 | Square | $59.85 | $1.74 | $58.11 | 2026-03-09 09:18:23 |