Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1498 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$87,949.64
Filtered tolls
$26,384.44
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01005141 | UberEats | $45.86 | $13.76 | $32.10 | 2026-03-19 18:54:36 |
| TXN-01005130 | UberEats | $53.15 | $15.94 | $37.21 | 2026-03-19 18:52:25 |
| TXN-01005650 | UberEats | $60.78 | $18.23 | $42.55 | 2026-03-19 18:42:59 |
| TXN-01005471 | UberEats | $72.97 | $21.89 | $51.08 | 2026-03-19 18:39:48 |
| TXN-01005558 | UberEats | $57.11 | $17.13 | $39.98 | 2026-03-19 18:31:27 |
| TXN-01005691 | UberEats | $73.62 | $22.09 | $51.53 | 2026-03-19 18:24:53 |
| TXN-01005128 | UberEats | $69.33 | $20.80 | $48.53 | 2026-03-19 18:11:47 |
| TXN-01004792 | UberEats | $37.73 | $11.32 | $26.41 | 2026-03-19 18:02:57 |
| TXN-01005053 | UberEats | $32.75 | $9.82 | $22.93 | 2026-03-19 17:24:49 |
| TXN-01005153 | UberEats | $76.88 | $23.06 | $53.82 | 2026-03-19 16:49:14 |
| TXN-01005918 | UberEats | $50.85 | $15.25 | $35.60 | 2026-03-19 16:18:56 |
| TXN-01005103 | UberEats | $32.30 | $9.69 | $22.61 | 2026-03-19 16:10:59 |
| TXN-01005857 | UberEats | $32.28 | $9.68 | $22.60 | 2026-03-19 16:05:46 |
| TXN-01005265 | UberEats | $43.83 | $13.15 | $30.68 | 2026-03-19 15:38:25 |
| TXN-01005898 | UberEats | $33.08 | $9.92 | $23.16 | 2026-03-19 15:35:58 |
| TXN-01005488 | UberEats | $51.84 | $15.55 | $36.29 | 2026-03-19 15:32:02 |
| TXN-01004643 | UberEats | $73.15 | $21.95 | $51.20 | 2026-03-19 14:40:33 |
| TXN-01005215 | UberEats | $78.48 | $23.54 | $54.94 | 2026-03-19 14:30:12 |
| TXN-01005688 | UberEats | $43.94 | $13.18 | $30.76 | 2026-03-19 14:21:50 |
| TXN-01004701 | UberEats | $34.89 | $10.47 | $24.42 | 2026-03-19 14:21:22 |
| TXN-01004470 | UberEats | $84.33 | $25.30 | $59.03 | 2026-03-19 14:00:34 |
| TXN-01004975 | UberEats | $74.24 | $22.27 | $51.97 | 2026-03-19 13:51:37 |
| TXN-01005804 | UberEats | $42.34 | $12.70 | $29.64 | 2026-03-19 13:37:58 |
| TXN-01005855 | UberEats | $36.41 | $10.92 | $25.49 | 2026-03-19 13:16:02 |
| TXN-01005163 | UberEats | $81.04 | $24.31 | $56.73 | 2026-03-19 13:06:35 |