Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1226 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$64,491.21
Filtered tolls
$1,676.71
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01007021 | Toast | $29.52 | $0.77 | $28.75 | 2026-03-14 17:31:36 |
| TXN-01007140 | Toast | $46.70 | $1.21 | $45.49 | 2026-03-14 17:20:09 |
| TXN-01006645 | Toast | $69.61 | $1.81 | $67.80 | 2026-03-14 14:25:53 |
| TXN-01007446 | Toast | $35.72 | $0.93 | $34.79 | 2026-03-14 14:22:26 |
| TXN-01007493 | Toast | $47.08 | $1.22 | $45.86 | 2026-03-14 14:20:08 |
| TXN-01007753 | Toast | $40.57 | $1.05 | $39.52 | 2026-03-14 14:19:16 |
| TXN-01007147 | Toast | $33.88 | $0.88 | $33.00 | 2026-03-14 14:15:13 |
| TXN-01006760 | Toast | $46.17 | $1.20 | $44.97 | 2026-03-14 14:12:34 |
| TXN-01006773 | Toast | $74.35 | $1.93 | $72.42 | 2026-03-14 13:35:49 |
| TXN-01007394 | Toast | $39.23 | $1.02 | $38.21 | 2026-03-14 13:14:43 |
| TXN-01006938 | Toast | $50.26 | $1.31 | $48.95 | 2026-03-14 13:04:20 |
| TXN-01006656 | Toast | $30.56 | $0.79 | $29.77 | 2026-03-14 12:58:48 |
| TXN-01007740 | Toast | $35.84 | $0.93 | $34.91 | 2026-03-14 12:45:32 |
| TXN-01006729 | Toast | $63.94 | $1.66 | $62.28 | 2026-03-14 12:43:44 |
| TXN-01007249 | Toast | $57.53 | $1.50 | $56.03 | 2026-03-14 12:24:35 |
| TXN-01006682 | Toast | $48.79 | $1.27 | $47.52 | 2026-03-14 12:16:24 |
| TXN-01006696 | Toast | $75.61 | $1.97 | $73.64 | 2026-03-14 12:14:52 |
| TXN-01007745 | Toast | $47.63 | $1.24 | $46.39 | 2026-03-14 11:15:20 |
| TXN-01007073 | Toast | $45.87 | $1.19 | $44.68 | 2026-03-14 10:30:20 |
| TXN-01007591 | Toast | $61.69 | $1.60 | $60.09 | 2026-03-14 10:16:42 |
| TXN-01007436 | Toast | $54.90 | $1.43 | $53.47 | 2026-03-14 09:51:57 |
| TXN-01007735 | Toast | $75.76 | $1.97 | $73.79 | 2026-03-14 09:28:41 |
| TXN-01007002 | Toast | $39.17 | $1.02 | $38.15 | 2026-03-14 09:19:18 |
| TXN-01007473 | Toast | $32.87 | $0.85 | $32.02 | 2026-03-14 08:51:50 |
| TXN-01006914 | Toast | $58.52 | $1.52 | $57.00 | 2026-03-14 07:18:41 |