Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1498 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$87,949.64
Filtered tolls
$26,384.44
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01004933 | UberEats | $61.40 | $18.42 | $42.98 | 2026-03-19 12:40:59 |
| TXN-01004974 | UberEats | $77.85 | $23.35 | $54.50 | 2026-03-19 12:40:45 |
| TXN-01005329 | UberEats | $35.96 | $10.79 | $25.17 | 2026-03-19 12:34:37 |
| TXN-01005909 | UberEats | $69.51 | $20.85 | $48.66 | 2026-03-19 12:07:36 |
| TXN-01005013 | UberEats | $47.10 | $14.13 | $32.97 | 2026-03-19 12:05:57 |
| TXN-01005193 | UberEats | $68.72 | $20.62 | $48.10 | 2026-03-19 11:54:20 |
| TXN-01005040 | UberEats | $64.27 | $19.28 | $44.99 | 2026-03-19 11:39:39 |
| TXN-01005041 | UberEats | $45.70 | $13.71 | $31.99 | 2026-03-19 11:20:47 |
| TXN-01005251 | UberEats | $76.32 | $22.90 | $53.42 | 2026-03-19 10:53:42 |
| TXN-01005054 | UberEats | $59.40 | $17.82 | $41.58 | 2026-03-19 10:49:55 |
| TXN-01005853 | UberEats | $77.94 | $23.38 | $54.56 | 2026-03-19 10:44:15 |
| TXN-01005495 | UberEats | $68.77 | $20.63 | $48.14 | 2026-03-19 10:39:44 |
| TXN-01004988 | UberEats | $61.25 | $18.38 | $42.87 | 2026-03-19 09:13:18 |
| TXN-01004814 | UberEats | $62.62 | $18.79 | $43.83 | 2026-03-19 07:41:38 |
| TXN-01005778 | UberEats | $66.61 | $19.98 | $46.63 | 2026-03-18 23:43:52 |
| TXN-01005442 | UberEats | $38.93 | $11.68 | $27.25 | 2026-03-18 20:51:13 |
| TXN-01005175 | UberEats | $38.96 | $11.69 | $27.27 | 2026-03-18 20:39:38 |
| TXN-01004775 | UberEats | $85.39 | $25.62 | $59.77 | 2026-03-18 20:30:34 |
| TXN-01004566 | UberEats | $44.67 | $13.40 | $31.27 | 2026-03-18 20:23:51 |
| TXN-01005714 | UberEats | $55.16 | $16.55 | $38.61 | 2026-03-18 20:14:45 |
| TXN-01004714 | UberEats | $55.66 | $16.70 | $38.96 | 2026-03-18 19:57:36 |
| TXN-01005727 | UberEats | $71.97 | $21.59 | $50.38 | 2026-03-18 19:40:20 |
| TXN-01005024 | UberEats | $69.24 | $20.77 | $48.47 | 2026-03-18 19:26:06 |
| TXN-01005084 | UberEats | $49.01 | $14.70 | $34.31 | 2026-03-18 19:24:40 |
| TXN-01005396 | UberEats | $51.66 | $15.50 | $36.16 | 2026-03-18 19:17:26 |