Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1498 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$87,949.64
Filtered tolls
$26,384.44
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01005059 | UberEats | $58.89 | $17.67 | $41.22 | 2026-03-18 19:10:58 |
| TXN-01004522 | UberEats | $46.20 | $13.86 | $32.34 | 2026-03-18 19:03:07 |
| TXN-01005826 | UberEats | $41.99 | $12.60 | $29.39 | 2026-03-18 19:01:36 |
| TXN-01004959 | UberEats | $48.20 | $14.46 | $33.74 | 2026-03-18 18:55:57 |
| TXN-01005243 | UberEats | $60.51 | $18.15 | $42.36 | 2026-03-18 18:54:34 |
| TXN-01005452 | UberEats | $48.64 | $14.59 | $34.05 | 2026-03-18 18:50:18 |
| TXN-01005119 | UberEats | $60.52 | $18.16 | $42.36 | 2026-03-18 18:48:47 |
| TXN-01005431 | UberEats | $41.26 | $12.38 | $28.88 | 2026-03-18 18:47:43 |
| TXN-01005807 | UberEats | $45.49 | $13.65 | $31.84 | 2026-03-18 18:47:30 |
| TXN-01005213 | UberEats | $43.60 | $13.08 | $30.52 | 2026-03-18 18:30:51 |
| TXN-01005191 | UberEats | $50.77 | $15.23 | $35.54 | 2026-03-18 18:20:35 |
| TXN-01005641 | UberEats | $79.55 | $23.86 | $55.69 | 2026-03-18 17:50:50 |
| TXN-01005231 | UberEats | $79.90 | $23.97 | $55.93 | 2026-03-18 17:36:22 |
| TXN-01005548 | UberEats | $83.49 | $25.05 | $58.44 | 2026-03-18 17:28:27 |
| TXN-01005280 | UberEats | $83.60 | $25.08 | $58.52 | 2026-03-18 17:13:21 |
| TXN-01004598 | UberEats | $85.44 | $25.63 | $59.81 | 2026-03-18 15:44:08 |
| TXN-01004472 | UberEats | $54.65 | $16.39 | $38.26 | 2026-03-18 15:05:53 |
| TXN-01005330 | UberEats | $33.87 | $10.16 | $23.71 | 2026-03-18 14:38:20 |
| TXN-01005550 | UberEats | $67.37 | $20.21 | $47.16 | 2026-03-18 14:03:47 |
| TXN-01005065 | UberEats | $40.33 | $12.10 | $28.23 | 2026-03-18 13:42:44 |
| TXN-01004918 | UberEats | $81.42 | $24.43 | $56.99 | 2026-03-18 13:17:01 |
| TXN-01005529 | UberEats | $37.44 | $11.23 | $26.21 | 2026-03-18 13:14:33 |
| TXN-01004530 | UberEats | $63.25 | $18.97 | $44.28 | 2026-03-18 13:03:24 |
| TXN-01005599 | UberEats | $67.15 | $20.14 | $47.01 | 2026-03-18 13:03:07 |
| TXN-01005178 | UberEats | $64.84 | $19.45 | $45.39 | 2026-03-18 12:59:40 |