Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01002892 | DoorDash | $55.43 | $16.63 | $38.80 | 2026-04-06 18:33:20 |
| TXN-01002936 | DoorDash | $58.11 | $17.43 | $40.68 | 2026-04-06 18:32:15 |
| TXN-01004376 | DoorDash | $78.66 | $23.60 | $55.06 | 2026-04-06 18:29:26 |
| TXN-01004416 | DoorDash | $33.63 | $10.09 | $23.54 | 2026-04-06 18:26:35 |
| TXN-01006497 | GrubHub | $56.99 | $17.10 | $39.89 | 2026-04-06 18:25:57 |
| TXN-01007314 | Toast | $33.66 | $0.88 | $32.78 | 2026-04-06 18:25:19 |
| TXN-01003927 | DoorDash | $42.61 | $12.78 | $29.83 | 2026-04-06 18:22:01 |
| TXN-01004177 | DoorDash | $62.83 | $18.85 | $43.98 | 2026-04-06 18:16:53 |
| TXN-01004895 | UberEats | $65.98 | $19.79 | $46.19 | 2026-04-06 18:16:34 |
| TXN-01005954 | GrubHub | $44.89 | $13.47 | $31.42 | 2026-04-06 18:14:46 |
| TXN-01005004 | UberEats | $78.95 | $23.68 | $55.27 | 2026-04-06 18:12:12 |
| TXN-01005758 | UberEats | $73.60 | $22.08 | $51.52 | 2026-04-06 18:09:57 |
| TXN-01006586 | GrubHub | $78.93 | $23.68 | $55.25 | 2026-04-06 18:04:53 |
| TXN-01008796 | Clover | $40.38 | $0.97 | $39.41 | 2026-04-06 18:04:44 |
| TXN-01007418 | Toast | $76.05 | $1.98 | $74.07 | 2026-04-06 18:04:39 |
| TXN-01004032 | DoorDash | $83.12 | $24.94 | $58.18 | 2026-04-06 17:58:37 |
| TXN-01008334 | Square | $55.42 | $1.61 | $53.81 | 2026-04-06 17:50:43 |
| TXN-01006812 | Toast | $62.00 | $1.61 | $60.39 | 2026-04-06 17:48:53 |
| TXN-01003512 | DoorDash | $39.20 | $11.76 | $27.44 | 2026-04-06 17:47:36 |
| TXN-01004338 | DoorDash | $83.40 | $25.02 | $58.38 | 2026-04-06 17:47:26 |
| TXN-01004382 | DoorDash | $45.53 | $13.66 | $31.87 | 2026-04-06 17:46:13 |
| TXN-01006604 | GrubHub | $42.24 | $12.67 | $29.57 | 2026-04-06 17:43:57 |
| TXN-01003995 | DoorDash | $83.53 | $25.06 | $58.47 | 2026-04-06 17:39:36 |
| TXN-01003612 | DoorDash | $60.94 | $18.28 | $42.66 | 2026-04-06 17:39:18 |
| TXN-01006677 | Toast | $58.18 | $1.51 | $56.67 | 2026-04-06 17:37:14 |