Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1907 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$112,817.71
Filtered tolls
$33,844.89
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01004204 | DoorDash | $43.18 | $12.95 | $30.23 | 2026-04-05 20:43:06 |
| TXN-01003362 | DoorDash | $65.82 | $19.75 | $46.07 | 2026-04-05 20:24:47 |
| TXN-01002794 | DoorDash | $75.80 | $22.74 | $53.06 | 2026-04-05 20:14:28 |
| TXN-01003354 | DoorDash | $75.86 | $22.76 | $53.10 | 2026-04-05 19:39:36 |
| TXN-01002676 | DoorDash | $78.13 | $23.44 | $54.69 | 2026-04-05 19:30:07 |
| TXN-01003426 | DoorDash | $52.65 | $15.79 | $36.86 | 2026-04-05 18:59:18 |
| TXN-01003432 | DoorDash | $48.80 | $14.64 | $34.16 | 2026-04-05 18:58:17 |
| TXN-01003316 | DoorDash | $63.55 | $19.06 | $44.49 | 2026-04-05 18:55:50 |
| TXN-01002605 | DoorDash | $64.57 | $19.37 | $45.20 | 2026-04-05 18:33:22 |
| TXN-01002836 | DoorDash | $84.47 | $25.34 | $59.13 | 2026-04-05 18:30:18 |
| TXN-01002598 | DoorDash | $69.03 | $20.71 | $48.32 | 2026-04-05 18:25:06 |
| TXN-01003755 | DoorDash | $43.18 | $12.95 | $30.23 | 2026-04-05 18:03:00 |
| TXN-01004133 | DoorDash | $53.14 | $15.94 | $37.20 | 2026-04-05 17:52:55 |
| TXN-01003620 | DoorDash | $68.34 | $20.50 | $47.84 | 2026-04-05 17:19:23 |
| TXN-01004117 | DoorDash | $81.33 | $24.40 | $56.93 | 2026-04-05 17:13:25 |
| TXN-01002981 | DoorDash | $60.64 | $18.19 | $42.45 | 2026-04-05 17:13:10 |
| TXN-01002761 | DoorDash | $51.31 | $15.39 | $35.92 | 2026-04-05 17:08:51 |
| TXN-01003816 | DoorDash | $83.00 | $24.90 | $58.10 | 2026-04-05 17:06:18 |
| TXN-01002536 | DoorDash | $62.26 | $18.68 | $43.58 | 2026-04-05 17:04:46 |
| TXN-01004154 | DoorDash | $56.65 | $16.99 | $39.66 | 2026-04-05 16:09:34 |
| TXN-01002629 | DoorDash | $51.97 | $15.59 | $36.38 | 2026-04-05 16:00:59 |
| TXN-01004345 | DoorDash | $71.71 | $21.51 | $50.20 | 2026-04-05 15:10:51 |
| TXN-01003398 | DoorDash | $62.97 | $18.89 | $44.08 | 2026-04-05 14:54:56 |
| TXN-01003691 | DoorDash | $58.52 | $17.56 | $40.96 | 2026-04-05 14:54:10 |
| TXN-01004033 | DoorDash | $84.96 | $25.49 | $59.47 | 2026-04-05 14:53:38 |