Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 681 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$40,370.98
Filtered tolls
$12,111.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01006323 | GrubHub | $46.91 | $14.07 | $32.84 | 2026-04-03 12:52:24 |
| TXN-01006556 | GrubHub | $62.76 | $18.83 | $43.93 | 2026-04-03 12:15:57 |
| TXN-01005980 | GrubHub | $81.83 | $24.55 | $57.28 | 2026-04-03 11:53:02 |
| TXN-01006258 | GrubHub | $66.64 | $19.99 | $46.65 | 2026-04-03 11:37:53 |
| TXN-01006203 | GrubHub | $49.70 | $14.91 | $34.79 | 2026-04-03 11:18:47 |
| TXN-01006196 | GrubHub | $72.99 | $21.90 | $51.09 | 2026-04-03 09:41:35 |
| TXN-01005975 | GrubHub | $36.75 | $11.03 | $25.72 | 2026-04-03 09:30:50 |
| TXN-01006294 | GrubHub | $81.85 | $24.55 | $57.30 | 2026-04-03 08:08:19 |
| TXN-01006177 | GrubHub | $76.78 | $23.03 | $53.75 | 2026-04-02 21:49:18 |
| TXN-01006049 | GrubHub | $67.08 | $20.12 | $46.96 | 2026-04-02 19:51:14 |
| TXN-01006068 | GrubHub | $81.69 | $24.51 | $57.18 | 2026-04-02 19:29:34 |
| TXN-01006076 | GrubHub | $70.17 | $21.05 | $49.12 | 2026-04-02 19:27:20 |
| TXN-01006121 | GrubHub | $84.38 | $25.31 | $59.07 | 2026-04-02 19:17:22 |
| TXN-01006158 | GrubHub | $33.92 | $10.18 | $23.74 | 2026-04-02 19:08:08 |
| TXN-01006582 | GrubHub | $33.53 | $10.06 | $23.47 | 2026-04-02 19:08:08 |
| TXN-01006269 | GrubHub | $41.30 | $12.39 | $28.91 | 2026-04-02 19:01:07 |
| TXN-01005944 | GrubHub | $77.63 | $23.29 | $54.34 | 2026-04-02 18:34:16 |
| TXN-01006433 | GrubHub | $61.88 | $18.56 | $43.32 | 2026-04-02 18:26:21 |
| TXN-01006247 | GrubHub | $72.88 | $21.86 | $51.02 | 2026-04-02 18:26:06 |
| TXN-01006296 | GrubHub | $60.11 | $18.03 | $42.08 | 2026-04-02 18:18:05 |
| TXN-01006104 | GrubHub | $78.42 | $23.53 | $54.89 | 2026-04-02 18:14:12 |
| TXN-01006599 | GrubHub | $79.32 | $23.80 | $55.52 | 2026-04-02 17:29:59 |
| TXN-01006363 | GrubHub | $60.06 | $18.02 | $42.04 | 2026-04-02 16:00:24 |
| TXN-01006291 | GrubHub | $36.48 | $10.94 | $25.54 | 2026-04-02 15:54:44 |
| TXN-01006292 | GrubHub | $79.57 | $23.87 | $55.70 | 2026-04-02 15:13:56 |