Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1226 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$64,491.21
Filtered tolls
$1,676.71
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01007722 | Toast | $41.86 | $1.09 | $40.77 | 2026-04-04 21:28:25 |
| TXN-01007290 | Toast | $29.38 | $0.76 | $28.62 | 2026-04-04 21:24:36 |
| TXN-01007821 | Toast | $48.02 | $1.25 | $46.77 | 2026-04-04 20:23:10 |
| TXN-01007711 | Toast | $73.62 | $1.91 | $71.71 | 2026-04-04 19:13:33 |
| TXN-01006843 | Toast | $76.60 | $1.99 | $74.61 | 2026-04-04 19:09:42 |
| TXN-01007485 | Toast | $51.40 | $1.34 | $50.06 | 2026-04-04 19:06:11 |
| TXN-01006974 | Toast | $72.86 | $1.89 | $70.97 | 2026-04-04 18:58:46 |
| TXN-01006899 | Toast | $48.45 | $1.26 | $47.19 | 2026-04-04 18:50:14 |
| TXN-01006685 | Toast | $64.10 | $1.67 | $62.43 | 2026-04-04 18:48:27 |
| TXN-01006800 | Toast | $38.56 | $1.00 | $37.56 | 2026-04-04 18:37:41 |
| TXN-01006794 | Toast | $70.71 | $1.84 | $68.87 | 2026-04-04 18:26:55 |
| TXN-01006797 | Toast | $36.90 | $0.96 | $35.94 | 2026-04-04 18:06:26 |
| TXN-01007339 | Toast | $30.31 | $0.79 | $29.52 | 2026-04-04 17:35:46 |
| TXN-01007548 | Toast | $45.83 | $1.19 | $44.64 | 2026-04-04 17:28:17 |
| TXN-01007583 | Toast | $48.76 | $1.27 | $47.49 | 2026-04-04 17:12:35 |
| TXN-01007512 | Toast | $75.19 | $1.95 | $73.24 | 2026-04-04 17:06:19 |
| TXN-01006652 | Toast | $62.53 | $1.63 | $60.90 | 2026-04-04 16:22:01 |
| TXN-01007471 | Toast | $38.44 | $1.00 | $37.44 | 2026-04-04 15:40:29 |
| TXN-01006977 | Toast | $62.98 | $1.64 | $61.34 | 2026-04-04 14:19:59 |
| TXN-01007590 | Toast | $69.00 | $1.79 | $67.21 | 2026-04-04 14:08:12 |
| TXN-01006915 | Toast | $74.03 | $1.92 | $72.11 | 2026-04-04 13:58:55 |
| TXN-01007181 | Toast | $36.71 | $0.95 | $35.76 | 2026-04-04 13:42:26 |
| TXN-01007358 | Toast | $36.24 | $0.94 | $35.30 | 2026-04-04 13:30:07 |
| TXN-01006643 | Toast | $56.08 | $1.46 | $54.62 | 2026-04-04 12:59:22 |
| TXN-01007342 | Toast | $56.77 | $1.48 | $55.29 | 2026-04-04 12:30:37 |