Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1226 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$64,491.21
Filtered tolls
$1,676.71
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01007343 | Toast | $45.02 | $1.17 | $43.85 | 2026-03-13 17:06:21 |
| TXN-01006765 | Toast | $72.29 | $1.88 | $70.41 | 2026-03-13 15:13:46 |
| TXN-01007529 | Toast | $28.85 | $0.75 | $28.10 | 2026-03-13 14:51:28 |
| TXN-01007325 | Toast | $32.88 | $0.85 | $32.03 | 2026-03-13 14:43:36 |
| TXN-01007204 | Toast | $32.87 | $0.85 | $32.02 | 2026-03-13 14:34:13 |
| TXN-01006754 | Toast | $33.74 | $0.88 | $32.86 | 2026-03-13 14:31:05 |
| TXN-01007610 | Toast | $36.27 | $0.94 | $35.33 | 2026-03-13 13:58:39 |
| TXN-01007063 | Toast | $57.65 | $1.50 | $56.15 | 2026-03-13 13:42:42 |
| TXN-01006836 | Toast | $63.32 | $1.65 | $61.67 | 2026-03-13 13:41:10 |
| TXN-01006871 | Toast | $64.37 | $1.67 | $62.70 | 2026-03-13 13:39:08 |
| TXN-01007215 | Toast | $69.36 | $1.80 | $67.56 | 2026-03-13 13:19:41 |
| TXN-01006857 | Toast | $29.76 | $0.77 | $28.99 | 2026-03-13 12:24:45 |
| TXN-01007551 | Toast | $45.12 | $1.17 | $43.95 | 2026-03-13 12:06:30 |
| TXN-01007653 | Toast | $49.46 | $1.29 | $48.17 | 2026-03-13 12:03:00 |
| TXN-01007636 | Toast | $64.51 | $1.68 | $62.83 | 2026-03-13 12:01:50 |
| TXN-01006749 | Toast | $44.03 | $1.14 | $42.89 | 2026-03-13 12:00:33 |
| TXN-01006626 | Toast | $45.23 | $1.18 | $44.05 | 2026-03-13 11:54:12 |
| TXN-01007226 | Toast | $51.12 | $1.33 | $49.79 | 2026-03-13 11:21:59 |
| TXN-01007701 | Toast | $76.21 | $1.98 | $74.23 | 2026-03-13 11:13:12 |
| TXN-01006782 | Toast | $55.16 | $1.43 | $53.73 | 2026-03-13 11:10:17 |
| TXN-01007026 | Toast | $63.17 | $1.64 | $61.53 | 2026-03-13 11:02:41 |
| TXN-01007086 | Toast | $53.22 | $1.38 | $51.84 | 2026-03-13 10:07:25 |
| TXN-01007692 | Toast | $57.81 | $1.50 | $56.31 | 2026-03-13 09:47:50 |
| TXN-01007405 | Toast | $68.95 | $1.79 | $67.16 | 2026-03-13 09:14:22 |
| TXN-01006688 | Toast | $50.10 | $1.30 | $48.80 | 2026-03-13 08:39:59 |