Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1498 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$87,949.64
Filtered tolls
$26,384.44
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01005722 | UberEats | $59.38 | $17.81 | $41.57 | 2026-03-18 12:48:21 |
| TXN-01005145 | UberEats | $82.78 | $24.83 | $57.95 | 2026-03-18 12:46:37 |
| TXN-01004952 | UberEats | $52.58 | $15.77 | $36.81 | 2026-03-18 12:44:23 |
| TXN-01004842 | UberEats | $36.89 | $11.07 | $25.82 | 2026-03-18 12:25:38 |
| TXN-01005913 | UberEats | $48.03 | $14.41 | $33.62 | 2026-03-18 12:17:40 |
| TXN-01004819 | UberEats | $61.94 | $18.58 | $43.36 | 2026-03-18 12:09:06 |
| TXN-01004674 | UberEats | $67.41 | $20.22 | $47.19 | 2026-03-18 12:05:47 |
| TXN-01004910 | UberEats | $67.21 | $20.16 | $47.05 | 2026-03-18 11:56:42 |
| TXN-01005182 | UberEats | $64.40 | $19.32 | $45.08 | 2026-03-18 11:54:52 |
| TXN-01005871 | UberEats | $40.32 | $12.10 | $28.22 | 2026-03-18 11:44:21 |
| TXN-01004630 | UberEats | $56.16 | $16.85 | $39.31 | 2026-03-18 11:39:52 |
| TXN-01004733 | UberEats | $68.97 | $20.69 | $48.28 | 2026-03-18 11:23:24 |
| TXN-01005392 | UberEats | $79.50 | $23.85 | $55.65 | 2026-03-18 10:38:35 |
| TXN-01005221 | UberEats | $84.28 | $25.28 | $59.00 | 2026-03-18 09:37:36 |
| TXN-01004947 | UberEats | $45.97 | $13.79 | $32.18 | 2026-03-18 09:26:15 |
| TXN-01004743 | UberEats | $40.62 | $12.19 | $28.43 | 2026-03-18 07:10:40 |
| TXN-01005535 | UberEats | $59.87 | $17.96 | $41.91 | 2026-03-17 23:28:26 |
| TXN-01004725 | UberEats | $84.87 | $25.46 | $59.41 | 2026-03-17 21:39:13 |
| TXN-01005640 | UberEats | $61.30 | $18.39 | $42.91 | 2026-03-17 21:17:03 |
| TXN-01004826 | UberEats | $39.38 | $11.81 | $27.57 | 2026-03-17 21:11:56 |
| TXN-01004956 | UberEats | $49.03 | $14.71 | $34.32 | 2026-03-17 20:39:54 |
| TXN-01004465 | UberEats | $63.70 | $19.11 | $44.59 | 2026-03-17 20:32:01 |
| TXN-01005594 | UberEats | $76.43 | $22.93 | $53.50 | 2026-03-17 20:15:39 |
| TXN-01005780 | UberEats | $71.64 | $21.49 | $50.15 | 2026-03-17 19:59:42 |
| TXN-01005635 | UberEats | $84.15 | $25.25 | $58.90 | 2026-03-17 19:30:31 |