Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1226 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$64,491.21
Filtered tolls
$1,676.71
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01006723 | Toast | $28.52 | $0.74 | $27.78 | 2026-03-13 07:49:41 |
| TXN-01007644 | Toast | $45.45 | $1.18 | $44.27 | 2026-03-13 07:08:00 |
| TXN-01007422 | Toast | $59.59 | $1.55 | $58.04 | 2026-03-12 22:26:15 |
| TXN-01006946 | Toast | $71.25 | $1.85 | $69.40 | 2026-03-12 21:27:02 |
| TXN-01007764 | Toast | $44.65 | $1.16 | $43.49 | 2026-03-12 21:13:45 |
| TXN-01007508 | Toast | $61.83 | $1.61 | $60.22 | 2026-03-12 20:46:31 |
| TXN-01006694 | Toast | $73.88 | $1.92 | $71.96 | 2026-03-12 20:45:46 |
| TXN-01007330 | Toast | $75.62 | $1.97 | $73.65 | 2026-03-12 20:44:35 |
| TXN-01007744 | Toast | $66.25 | $1.72 | $64.53 | 2026-03-12 20:43:51 |
| TXN-01007189 | Toast | $68.30 | $1.78 | $66.52 | 2026-03-12 19:51:39 |
| TXN-01007322 | Toast | $52.91 | $1.38 | $51.53 | 2026-03-12 18:44:04 |
| TXN-01007185 | Toast | $32.42 | $0.84 | $31.58 | 2026-03-12 18:12:50 |
| TXN-01006714 | Toast | $70.09 | $1.82 | $68.27 | 2026-03-12 18:05:47 |
| TXN-01006960 | Toast | $55.38 | $1.44 | $53.94 | 2026-03-12 18:01:47 |
| TXN-01006614 | Toast | $75.67 | $1.97 | $73.70 | 2026-03-12 17:55:22 |
| TXN-01006719 | Toast | $29.35 | $0.76 | $28.59 | 2026-03-12 17:43:28 |
| TXN-01007225 | Toast | $77.67 | $2.02 | $75.65 | 2026-03-12 17:29:00 |
| TXN-01006882 | Toast | $45.01 | $1.17 | $43.84 | 2026-03-12 16:29:13 |
| TXN-01007025 | Toast | $34.48 | $0.90 | $33.58 | 2026-03-12 16:29:03 |
| TXN-01007141 | Toast | $39.89 | $1.04 | $38.85 | 2026-03-12 16:23:22 |
| TXN-01007269 | Toast | $45.07 | $1.17 | $43.90 | 2026-03-12 15:50:29 |
| TXN-01006702 | Toast | $40.32 | $1.05 | $39.27 | 2026-03-12 15:49:23 |
| TXN-01007757 | Toast | $75.83 | $1.97 | $73.86 | 2026-03-12 15:46:48 |
| TXN-01007786 | Toast | $34.30 | $0.89 | $33.41 | 2026-03-12 15:41:29 |
| TXN-01007806 | Toast | $67.78 | $1.76 | $66.02 | 2026-03-12 15:09:57 |