Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1498 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$87,949.64
Filtered tolls
$26,384.44
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01005424 | UberEats | $84.23 | $25.27 | $58.96 | 2026-03-17 18:57:09 |
| TXN-01005443 | UberEats | $48.69 | $14.61 | $34.08 | 2026-03-17 18:56:47 |
| TXN-01004483 | UberEats | $41.69 | $12.51 | $29.18 | 2026-03-17 18:51:44 |
| TXN-01005845 | UberEats | $34.36 | $10.31 | $24.05 | 2026-03-17 18:51:18 |
| TXN-01004705 | UberEats | $65.91 | $19.77 | $46.14 | 2026-03-17 18:42:38 |
| TXN-01005919 | UberEats | $77.17 | $23.15 | $54.02 | 2026-03-17 18:25:25 |
| TXN-01004960 | UberEats | $82.70 | $24.81 | $57.89 | 2026-03-17 18:19:45 |
| TXN-01005068 | UberEats | $65.56 | $19.67 | $45.89 | 2026-03-17 18:11:02 |
| TXN-01005089 | UberEats | $42.01 | $12.60 | $29.41 | 2026-03-17 18:02:18 |
| TXN-01005228 | UberEats | $73.82 | $22.15 | $51.67 | 2026-03-17 17:57:53 |
| TXN-01005398 | UberEats | $64.21 | $19.26 | $44.95 | 2026-03-17 17:45:17 |
| TXN-01004944 | UberEats | $58.81 | $17.64 | $41.17 | 2026-03-17 17:37:28 |
| TXN-01005364 | UberEats | $33.94 | $10.18 | $23.76 | 2026-03-17 17:36:08 |
| TXN-01005686 | UberEats | $79.49 | $23.85 | $55.64 | 2026-03-17 17:28:19 |
| TXN-01004943 | UberEats | $53.41 | $16.02 | $37.39 | 2026-03-17 16:48:27 |
| TXN-01005438 | UberEats | $74.55 | $22.36 | $52.19 | 2026-03-17 15:53:05 |
| TXN-01005531 | UberEats | $36.11 | $10.83 | $25.28 | 2026-03-17 15:20:45 |
| TXN-01005504 | UberEats | $61.24 | $18.37 | $42.87 | 2026-03-17 15:14:01 |
| TXN-01005212 | UberEats | $56.06 | $16.82 | $39.24 | 2026-03-17 14:53:42 |
| TXN-01005017 | UberEats | $39.01 | $11.70 | $27.31 | 2026-03-17 14:51:37 |
| TXN-01004958 | UberEats | $50.89 | $15.27 | $35.62 | 2026-03-17 14:27:15 |
| TXN-01005269 | UberEats | $51.86 | $15.56 | $36.30 | 2026-03-17 14:15:05 |
| TXN-01005179 | UberEats | $66.91 | $20.07 | $46.84 | 2026-03-17 14:01:16 |
| TXN-01004537 | UberEats | $74.57 | $22.37 | $52.20 | 2026-03-17 13:55:23 |
| TXN-01004657 | UberEats | $50.78 | $15.23 | $35.55 | 2026-03-17 13:53:53 |