Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1226 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$64,491.21
Filtered tolls
$1,676.71
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01007009 | Toast | $57.55 | $1.50 | $56.05 | 2026-03-12 14:39:54 |
| TXN-01007017 | Toast | $48.22 | $1.25 | $46.97 | 2026-03-12 14:32:59 |
| TXN-01006733 | Toast | $55.47 | $1.44 | $54.03 | 2026-03-12 14:04:03 |
| TXN-01007407 | Toast | $40.43 | $1.05 | $39.38 | 2026-03-12 13:52:01 |
| TXN-01007302 | Toast | $77.67 | $2.02 | $75.65 | 2026-03-12 13:51:01 |
| TXN-01007368 | Toast | $69.66 | $1.81 | $67.85 | 2026-03-12 13:38:09 |
| TXN-01007338 | Toast | $29.39 | $0.76 | $28.63 | 2026-03-12 13:36:08 |
| TXN-01006961 | Toast | $46.64 | $1.21 | $45.43 | 2026-03-12 13:21:38 |
| TXN-01007830 | Toast | $46.61 | $1.21 | $45.40 | 2026-03-12 13:18:36 |
| TXN-01007180 | Toast | $56.04 | $1.46 | $54.58 | 2026-03-12 13:01:32 |
| TXN-01007340 | Toast | $64.04 | $1.67 | $62.37 | 2026-03-12 12:45:09 |
| TXN-01007747 | Toast | $59.15 | $1.54 | $57.61 | 2026-03-12 12:44:03 |
| TXN-01007363 | Toast | $60.04 | $1.56 | $58.48 | 2026-03-12 12:37:55 |
| TXN-01007559 | Toast | $62.72 | $1.63 | $61.09 | 2026-03-12 12:31:45 |
| TXN-01007748 | Toast | $37.42 | $0.97 | $36.45 | 2026-03-12 12:30:31 |
| TXN-01006731 | Toast | $63.55 | $1.65 | $61.90 | 2026-03-12 12:27:34 |
| TXN-01007333 | Toast | $76.89 | $2.00 | $74.89 | 2026-03-12 12:25:31 |
| TXN-01006922 | Toast | $31.60 | $0.82 | $30.78 | 2026-03-12 12:23:28 |
| TXN-01007483 | Toast | $28.21 | $0.73 | $27.48 | 2026-03-12 12:08:14 |
| TXN-01007229 | Toast | $67.79 | $1.76 | $66.03 | 2026-03-12 11:27:36 |
| TXN-01007136 | Toast | $54.83 | $1.43 | $53.40 | 2026-03-12 11:23:29 |
| TXN-01006814 | Toast | $58.19 | $1.51 | $56.68 | 2026-03-12 11:20:49 |
| TXN-01007089 | Toast | $74.10 | $1.93 | $72.17 | 2026-03-12 11:17:48 |
| TXN-01007595 | Toast | $31.51 | $0.82 | $30.69 | 2026-03-12 11:04:49 |
| TXN-01007790 | Toast | $55.38 | $1.44 | $53.94 | 2026-03-12 10:12:09 |