Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1226 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$64,491.21
Filtered tolls
$1,676.71
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01006967 | Toast | $36.74 | $0.96 | $35.78 | 2026-03-12 10:03:22 |
| TXN-01007466 | Toast | $52.02 | $1.35 | $50.67 | 2026-03-12 08:06:09 |
| TXN-01007426 | Toast | $39.87 | $1.04 | $38.83 | 2026-03-12 07:49:00 |
| TXN-01007132 | Toast | $51.19 | $1.33 | $49.86 | 2026-03-11 23:42:03 |
| TXN-01007298 | Toast | $40.27 | $1.05 | $39.22 | 2026-03-11 21:40:48 |
| TXN-01007737 | Toast | $75.87 | $1.97 | $73.90 | 2026-03-11 20:43:40 |
| TXN-01007700 | Toast | $67.90 | $1.77 | $66.13 | 2026-03-11 20:42:59 |
| TXN-01007040 | Toast | $38.21 | $0.99 | $37.22 | 2026-03-11 20:21:40 |
| TXN-01007759 | Toast | $64.75 | $1.68 | $63.07 | 2026-03-11 20:10:55 |
| TXN-01006841 | Toast | $73.09 | $1.90 | $71.19 | 2026-03-11 20:06:41 |
| TXN-01006802 | Toast | $62.88 | $1.63 | $61.25 | 2026-03-11 19:41:52 |
| TXN-01006995 | Toast | $73.74 | $1.92 | $71.82 | 2026-03-11 18:56:23 |
| TXN-01007707 | Toast | $33.29 | $0.87 | $32.42 | 2026-03-11 18:46:53 |
| TXN-01007051 | Toast | $38.37 | $1.00 | $37.37 | 2026-03-11 18:46:16 |
| TXN-01007526 | Toast | $40.35 | $1.05 | $39.30 | 2026-03-11 18:25:47 |
| TXN-01007198 | Toast | $60.17 | $1.56 | $58.61 | 2026-03-11 18:13:28 |
| TXN-01006769 | Toast | $53.57 | $1.39 | $52.18 | 2026-03-11 17:34:47 |
| TXN-01007083 | Toast | $43.53 | $1.13 | $42.40 | 2026-03-11 17:28:33 |
| TXN-01006716 | Toast | $35.78 | $0.93 | $34.85 | 2026-03-11 17:15:25 |
| TXN-01007715 | Toast | $53.63 | $1.39 | $52.24 | 2026-03-11 16:49:16 |
| TXN-01007262 | Toast | $38.86 | $1.01 | $37.85 | 2026-03-11 16:22:24 |
| TXN-01006735 | Toast | $46.76 | $1.22 | $45.54 | 2026-03-11 16:10:09 |
| TXN-01007592 | Toast | $41.12 | $1.07 | $40.05 | 2026-03-11 15:56:29 |
| TXN-01007598 | Toast | $69.10 | $1.80 | $67.30 | 2026-03-11 15:04:40 |
| TXN-01007661 | Toast | $47.82 | $1.24 | $46.58 | 2026-03-11 14:57:50 |