Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01007720 | Toast | $69.19 | $1.80 | $67.39 | 2026-04-02 12:29:43 |
| TXN-01005983 | GrubHub | $79.53 | $23.86 | $55.67 | 2026-04-02 12:26:46 |
| TXN-01004912 | UberEats | $35.27 | $10.58 | $24.69 | 2026-04-02 12:25:14 |
| TXN-01008091 | Square | $34.21 | $0.99 | $33.22 | 2026-04-02 12:22:16 |
| TXN-01004748 | UberEats | $40.21 | $12.06 | $28.15 | 2026-04-02 12:21:54 |
| TXN-01004516 | UberEats | $85.55 | $25.66 | $59.89 | 2026-04-02 12:20:39 |
| TXN-01003579 | DoorDash | $62.32 | $18.70 | $43.62 | 2026-04-02 12:20:31 |
| TXN-01006870 | Toast | $68.42 | $1.78 | $66.64 | 2026-04-02 12:18:15 |
| TXN-01005608 | UberEats | $38.97 | $11.69 | $27.28 | 2026-04-02 12:17:05 |
| TXN-01003799 | DoorDash | $51.88 | $15.56 | $36.32 | 2026-04-02 12:15:29 |
| TXN-01008725 | Square | $62.00 | $1.80 | $60.20 | 2026-04-02 12:13:58 |
| TXN-01008308 | Square | $34.12 | $0.99 | $33.13 | 2026-04-02 12:06:44 |
| TXN-01004386 | DoorDash | $40.22 | $12.07 | $28.15 | 2026-04-02 12:06:05 |
| TXN-01005739 | UberEats | $43.14 | $12.94 | $30.20 | 2026-04-02 12:05:29 |
| TXN-01007231 | Toast | $50.77 | $1.32 | $49.45 | 2026-04-02 12:00:09 |
| TXN-01004754 | UberEats | $56.00 | $16.80 | $39.20 | 2026-04-02 11:59:00 |
| TXN-01008962 | Clover | $59.32 | $1.42 | $57.90 | 2026-04-02 11:56:31 |
| TXN-01005401 | UberEats | $70.85 | $21.25 | $49.60 | 2026-04-02 11:49:34 |
| TXN-01002534 | DoorDash | $60.90 | $18.27 | $42.63 | 2026-04-02 11:44:27 |
| TXN-01003339 | DoorDash | $46.31 | $13.89 | $32.42 | 2026-04-02 11:35:49 |
| TXN-01004532 | UberEats | $62.88 | $18.86 | $44.02 | 2026-04-02 11:33:37 |
| TXN-01005339 | UberEats | $72.05 | $21.61 | $50.44 | 2026-04-02 11:31:07 |
| TXN-01009053 | Clover | $74.90 | $1.80 | $73.10 | 2026-04-02 11:30:18 |
| TXN-01003128 | DoorDash | $85.25 | $25.57 | $59.68 | 2026-04-02 11:29:32 |
| TXN-01002730 | DoorDash | $52.88 | $15.86 | $37.02 | 2026-04-02 11:26:52 |