Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1226 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$64,491.21
Filtered tolls
$1,676.71
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01007162 | Toast | $43.69 | $1.14 | $42.55 | 2026-03-11 14:45:09 |
| TXN-01007774 | Toast | $29.17 | $0.76 | $28.41 | 2026-03-11 14:38:02 |
| TXN-01007391 | Toast | $60.06 | $1.56 | $58.50 | 2026-03-11 14:31:38 |
| TXN-01007808 | Toast | $46.88 | $1.22 | $45.66 | 2026-03-11 14:00:21 |
| TXN-01007779 | Toast | $36.18 | $0.94 | $35.24 | 2026-03-11 13:46:04 |
| TXN-01006891 | Toast | $75.27 | $1.96 | $73.31 | 2026-03-11 13:30:53 |
| TXN-01007131 | Toast | $42.92 | $1.12 | $41.80 | 2026-03-11 13:23:37 |
| TXN-01007437 | Toast | $47.54 | $1.24 | $46.30 | 2026-03-11 13:15:35 |
| TXN-01007673 | Toast | $66.64 | $1.73 | $64.91 | 2026-03-11 13:10:45 |
| TXN-01006622 | Toast | $37.81 | $0.98 | $36.83 | 2026-03-11 11:56:09 |
| TXN-01007544 | Toast | $50.21 | $1.31 | $48.90 | 2026-03-11 11:56:04 |
| TXN-01007635 | Toast | $49.55 | $1.29 | $48.26 | 2026-03-11 11:35:18 |
| TXN-01006686 | Toast | $40.87 | $1.06 | $39.81 | 2026-03-11 11:27:01 |
| TXN-01007029 | Toast | $55.83 | $1.45 | $54.38 | 2026-03-11 11:22:05 |
| TXN-01007792 | Toast | $65.13 | $1.69 | $63.44 | 2026-03-10 22:10:26 |
| TXN-01007011 | Toast | $43.34 | $1.13 | $42.21 | 2026-03-10 21:58:46 |
| TXN-01007057 | Toast | $45.92 | $1.19 | $44.73 | 2026-03-10 21:26:30 |
| TXN-01007332 | Toast | $30.45 | $0.79 | $29.66 | 2026-03-10 20:21:28 |
| TXN-01007093 | Toast | $62.71 | $1.63 | $61.08 | 2026-03-10 19:55:32 |
| TXN-01006717 | Toast | $56.36 | $1.47 | $54.89 | 2026-03-10 19:28:13 |
| TXN-01007582 | Toast | $65.49 | $1.70 | $63.79 | 2026-03-10 19:27:04 |
| TXN-01006912 | Toast | $29.09 | $0.76 | $28.33 | 2026-03-10 19:09:28 |
| TXN-01006854 | Toast | $47.28 | $1.23 | $46.05 | 2026-03-10 18:52:49 |
| TXN-01007530 | Toast | $45.53 | $1.18 | $44.35 | 2026-03-10 18:35:02 |
| TXN-01007826 | Toast | $42.68 | $1.11 | $41.57 | 2026-03-10 18:20:04 |