Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1226 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$64,491.21
Filtered tolls
$1,676.71
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01007077 | Toast | $76.35 | $1.99 | $74.36 | 2026-03-10 18:18:33 |
| TXN-01007317 | Toast | $28.97 | $0.75 | $28.22 | 2026-03-10 18:11:33 |
| TXN-01007054 | Toast | $42.49 | $1.10 | $41.39 | 2026-03-10 17:48:07 |
| TXN-01007038 | Toast | $40.86 | $1.06 | $39.80 | 2026-03-10 17:46:37 |
| TXN-01007307 | Toast | $73.10 | $1.90 | $71.20 | 2026-03-10 17:45:57 |
| TXN-01007255 | Toast | $39.66 | $1.03 | $38.63 | 2026-03-10 17:30:48 |
| TXN-01006860 | Toast | $54.86 | $1.43 | $53.43 | 2026-03-10 17:05:53 |
| TXN-01006976 | Toast | $45.87 | $1.19 | $44.68 | 2026-03-10 16:47:43 |
| TXN-01007625 | Toast | $53.44 | $1.39 | $52.05 | 2026-03-10 16:00:11 |
| TXN-01006678 | Toast | $44.21 | $1.15 | $43.06 | 2026-03-10 15:57:59 |
| TXN-01006923 | Toast | $61.98 | $1.61 | $60.37 | 2026-03-10 15:53:47 |
| TXN-01007236 | Toast | $44.31 | $1.15 | $43.16 | 2026-03-10 15:21:58 |
| TXN-01007541 | Toast | $28.20 | $0.73 | $27.47 | 2026-03-10 14:48:55 |
| TXN-01006803 | Toast | $28.65 | $0.74 | $27.91 | 2026-03-10 14:31:22 |
| TXN-01007489 | Toast | $28.60 | $0.74 | $27.86 | 2026-03-10 14:27:02 |
| TXN-01007345 | Toast | $68.53 | $1.78 | $66.75 | 2026-03-10 14:13:51 |
| TXN-01006764 | Toast | $47.04 | $1.22 | $45.82 | 2026-03-10 13:50:25 |
| TXN-01007430 | Toast | $51.03 | $1.33 | $49.70 | 2026-03-10 13:43:13 |
| TXN-01007000 | Toast | $37.83 | $0.98 | $36.85 | 2026-03-10 13:41:22 |
| TXN-01007408 | Toast | $52.37 | $1.36 | $51.01 | 2026-03-10 13:22:20 |
| TXN-01007427 | Toast | $50.91 | $1.32 | $49.59 | 2026-03-10 13:18:09 |
| TXN-01006745 | Toast | $45.68 | $1.19 | $44.49 | 2026-03-10 12:45:06 |
| TXN-01007186 | Toast | $68.11 | $1.77 | $66.34 | 2026-03-10 12:42:10 |
| TXN-01007202 | Toast | $29.40 | $0.76 | $28.64 | 2026-03-10 12:33:15 |
| TXN-01007498 | Toast | $37.57 | $0.98 | $36.59 | 2026-03-10 12:29:15 |