Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01005751 | UberEats | $74.35 | $22.30 | $52.05 | 2026-04-02 09:09:50 |
| TXN-01003807 | DoorDash | $58.99 | $17.70 | $41.29 | 2026-04-02 09:04:38 |
| TXN-01007817 | Toast | $69.92 | $1.82 | $68.10 | 2026-04-02 08:36:38 |
| TXN-01004471 | UberEats | $41.45 | $12.44 | $29.01 | 2026-04-02 08:34:02 |
| TXN-01007989 | Square | $69.77 | $2.02 | $67.75 | 2026-04-02 08:16:05 |
| TXN-01008048 | Square | $75.74 | $2.20 | $73.54 | 2026-04-02 08:13:58 |
| TXN-01003261 | DoorDash | $49.41 | $14.82 | $34.59 | 2026-04-02 08:01:56 |
| TXN-01007375 | Toast | $49.06 | $1.28 | $47.78 | 2026-04-02 08:00:40 |
| TXN-01003795 | DoorDash | $42.21 | $12.66 | $29.55 | 2026-04-02 07:54:10 |
| TXN-01006373 | GrubHub | $75.23 | $22.57 | $52.66 | 2026-04-02 07:18:43 |
| TXN-01004411 | DoorDash | $63.83 | $19.15 | $44.68 | 2026-04-01 23:23:18 |
| TXN-01007258 | Toast | $44.67 | $1.16 | $43.51 | 2026-04-01 22:57:16 |
| TXN-01007844 | Square | $50.93 | $1.48 | $49.45 | 2026-04-01 22:49:14 |
| TXN-01008964 | Clover | $56.44 | $1.35 | $55.09 | 2026-04-01 22:40:20 |
| TXN-01008595 | Square | $35.74 | $1.04 | $34.70 | 2026-04-01 22:31:09 |
| TXN-01004355 | DoorDash | $75.74 | $22.72 | $53.02 | 2026-04-01 22:08:50 |
| TXN-01002643 | DoorDash | $78.21 | $23.46 | $54.75 | 2026-04-01 21:45:29 |
| TXN-01008643 | Square | $46.75 | $1.36 | $45.39 | 2026-04-01 21:24:24 |
| TXN-01003916 | DoorDash | $51.57 | $15.47 | $36.10 | 2026-04-01 21:19:34 |
| TXN-01008086 | Square | $72.58 | $2.10 | $70.48 | 2026-04-01 21:15:17 |
| TXN-01008182 | Square | $47.93 | $1.39 | $46.54 | 2026-04-01 21:08:23 |
| TXN-01004439 | UberEats | $44.85 | $13.46 | $31.39 | 2026-04-01 21:04:52 |
| TXN-01007488 | Toast | $59.45 | $1.55 | $57.90 | 2026-04-01 20:56:58 |
| TXN-01007200 | Toast | $32.99 | $0.86 | $32.13 | 2026-04-01 20:55:31 |
| TXN-01006036 | GrubHub | $84.90 | $25.47 | $59.43 | 2026-04-01 20:47:04 |