Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1226 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$64,491.21
Filtered tolls
$1,676.71
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01006999 | Toast | $42.76 | $1.11 | $41.65 | 2026-03-10 12:25:05 |
| TXN-01007276 | Toast | $71.15 | $1.85 | $69.30 | 2026-03-10 12:08:59 |
| TXN-01007246 | Toast | $56.66 | $1.47 | $55.19 | 2026-03-10 11:58:59 |
| TXN-01007352 | Toast | $39.89 | $1.04 | $38.85 | 2026-03-10 11:41:36 |
| TXN-01007704 | Toast | $62.04 | $1.61 | $60.43 | 2026-03-10 11:32:40 |
| TXN-01007642 | Toast | $54.24 | $1.41 | $52.83 | 2026-03-10 11:28:14 |
| TXN-01007585 | Toast | $59.34 | $1.54 | $57.80 | 2026-03-10 11:05:54 |
| TXN-01006799 | Toast | $56.03 | $1.46 | $54.57 | 2026-03-10 10:53:57 |
| TXN-01006889 | Toast | $50.02 | $1.30 | $48.72 | 2026-03-10 10:48:13 |
| TXN-01007412 | Toast | $47.66 | $1.24 | $46.42 | 2026-03-10 10:39:10 |
| TXN-01006953 | Toast | $69.68 | $1.81 | $67.87 | 2026-03-10 10:06:43 |
| TXN-01007803 | Toast | $66.77 | $1.74 | $65.03 | 2026-03-09 23:05:09 |
| TXN-01006918 | Toast | $48.75 | $1.27 | $47.48 | 2026-03-09 21:47:27 |
| TXN-01007220 | Toast | $67.88 | $1.76 | $66.12 | 2026-03-09 21:46:45 |
| TXN-01007159 | Toast | $49.92 | $1.30 | $48.62 | 2026-03-09 21:29:36 |
| TXN-01007785 | Toast | $73.98 | $1.92 | $72.06 | 2026-03-09 20:57:35 |
| TXN-01006725 | Toast | $55.75 | $1.45 | $54.30 | 2026-03-09 20:47:19 |
| TXN-01007371 | Toast | $69.51 | $1.81 | $67.70 | 2026-03-09 20:43:21 |
| TXN-01006917 | Toast | $65.95 | $1.71 | $64.24 | 2026-03-09 20:24:20 |
| TXN-01006617 | Toast | $49.43 | $1.29 | $48.14 | 2026-03-09 20:23:49 |
| TXN-01006780 | Toast | $42.01 | $1.09 | $40.92 | 2026-03-09 20:03:24 |
| TXN-01007058 | Toast | $38.75 | $1.01 | $37.74 | 2026-03-09 19:21:46 |
| TXN-01006881 | Toast | $38.07 | $0.99 | $37.08 | 2026-03-09 18:51:37 |
| TXN-01007386 | Toast | $28.79 | $0.75 | $28.04 | 2026-03-09 18:40:03 |
| TXN-01007434 | Toast | $32.80 | $0.85 | $31.95 | 2026-03-09 18:38:09 |