Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1226 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$64,491.21
Filtered tolls
$1,676.71
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01007586 | Toast | $39.55 | $1.03 | $38.52 | 2026-03-09 18:35:32 |
| TXN-01007390 | Toast | $40.99 | $1.07 | $39.92 | 2026-03-09 18:18:11 |
| TXN-01007743 | Toast | $62.11 | $1.61 | $60.50 | 2026-03-09 18:14:05 |
| TXN-01006910 | Toast | $55.96 | $1.45 | $54.51 | 2026-03-09 18:12:20 |
| TXN-01007213 | Toast | $47.74 | $1.24 | $46.50 | 2026-03-09 18:06:32 |
| TXN-01007004 | Toast | $32.99 | $0.86 | $32.13 | 2026-03-09 17:56:47 |
| TXN-01007364 | Toast | $48.94 | $1.27 | $47.67 | 2026-03-09 17:46:03 |
| TXN-01006928 | Toast | $43.66 | $1.14 | $42.52 | 2026-03-09 15:57:58 |
| TXN-01006853 | Toast | $59.67 | $1.55 | $58.12 | 2026-03-09 15:52:11 |
| TXN-01007469 | Toast | $42.79 | $1.11 | $41.68 | 2026-03-09 15:47:46 |
| TXN-01007651 | Toast | $72.25 | $1.88 | $70.37 | 2026-03-09 15:39:19 |
| TXN-01007124 | Toast | $57.12 | $1.49 | $55.63 | 2026-03-09 15:23:20 |
| TXN-01006624 | Toast | $69.78 | $1.81 | $67.97 | 2026-03-09 15:10:36 |
| TXN-01007045 | Toast | $47.47 | $1.23 | $46.24 | 2026-03-09 14:08:56 |
| TXN-01007168 | Toast | $30.27 | $0.79 | $29.48 | 2026-03-09 14:08:34 |
| TXN-01006851 | Toast | $37.63 | $0.98 | $36.65 | 2026-03-09 13:53:40 |
| TXN-01007579 | Toast | $70.61 | $1.84 | $68.77 | 2026-03-09 13:39:59 |
| TXN-01006779 | Toast | $52.13 | $1.36 | $50.77 | 2026-03-09 13:38:14 |
| TXN-01007637 | Toast | $28.72 | $0.75 | $27.97 | 2026-03-09 13:15:02 |
| TXN-01006692 | Toast | $52.70 | $1.37 | $51.33 | 2026-03-09 13:02:45 |
| TXN-01007197 | Toast | $44.91 | $1.17 | $43.74 | 2026-03-09 12:52:41 |
| TXN-01006728 | Toast | $60.43 | $1.57 | $58.86 | 2026-03-09 12:38:49 |
| TXN-01006722 | Toast | $71.17 | $1.85 | $69.32 | 2026-03-09 12:20:03 |
| TXN-01007535 | Toast | $42.43 | $1.10 | $41.33 | 2026-03-09 12:18:33 |
| TXN-01007510 | Toast | $31.17 | $0.81 | $30.36 | 2026-03-09 12:05:17 |