Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1226 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$64,491.21
Filtered tolls
$1,676.71
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01006948 | Toast | $71.09 | $1.85 | $69.24 | 2026-03-09 12:01:54 |
| TXN-01007546 | Toast | $30.60 | $0.80 | $29.80 | 2026-03-09 12:01:10 |
| TXN-01007655 | Toast | $40.03 | $1.04 | $38.99 | 2026-03-09 11:41:33 |
| TXN-01006699 | Toast | $60.51 | $1.57 | $58.94 | 2026-03-09 11:38:52 |
| TXN-01007467 | Toast | $41.13 | $1.07 | $40.06 | 2026-03-09 11:23:52 |
| TXN-01007223 | Toast | $50.53 | $1.31 | $49.22 | 2026-03-09 11:04:47 |
| TXN-01007532 | Toast | $62.27 | $1.62 | $60.65 | 2026-03-09 10:34:38 |
| TXN-01006888 | Toast | $49.66 | $1.29 | $48.37 | 2026-03-09 10:16:39 |
| TXN-01006732 | Toast | $53.25 | $1.38 | $51.87 | 2026-03-09 10:15:53 |
| TXN-01007752 | Toast | $77.10 | $2.00 | $75.10 | 2026-03-09 09:07:30 |
| TXN-01007443 | Toast | $36.80 | $0.96 | $35.84 | 2026-03-09 08:09:45 |
| TXN-01007580 | Toast | $36.68 | $0.95 | $35.73 | 2026-03-09 07:42:05 |
| TXN-01007654 | Toast | $38.49 | $1.00 | $37.49 | 2026-03-08 23:08:08 |
| TXN-01007448 | Toast | $63.60 | $1.65 | $61.95 | 2026-03-08 21:14:03 |
| TXN-01007685 | Toast | $54.58 | $1.42 | $53.16 | 2026-03-08 21:01:16 |
| TXN-01006887 | Toast | $70.76 | $1.84 | $68.92 | 2026-03-08 20:55:54 |
| TXN-01007238 | Toast | $45.26 | $1.18 | $44.08 | 2026-03-08 20:47:05 |
| TXN-01006862 | Toast | $58.44 | $1.52 | $56.92 | 2026-03-08 19:50:14 |
| TXN-01007552 | Toast | $66.81 | $1.74 | $65.07 | 2026-03-08 19:46:14 |
| TXN-01006690 | Toast | $49.57 | $1.29 | $48.28 | 2026-03-08 19:15:59 |
| TXN-01007671 | Toast | $43.89 | $1.14 | $42.75 | 2026-03-08 18:51:26 |
| TXN-01007687 | Toast | $67.88 | $1.76 | $66.12 | 2026-03-08 18:37:30 |
| TXN-01007110 | Toast | $40.30 | $1.05 | $39.25 | 2026-03-08 18:29:21 |
| TXN-01006633 | Toast | $42.41 | $1.10 | $41.31 | 2026-03-08 18:20:31 |
| TXN-01007460 | Toast | $74.60 | $1.94 | $72.66 | 2026-03-08 18:08:22 |