Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01003298 | DoorDash | $77.40 | $23.22 | $54.18 | 2026-04-01 18:34:39 |
| TXN-01006908 | Toast | $59.46 | $1.55 | $57.91 | 2026-04-01 18:33:41 |
| TXN-01008023 | Square | $50.69 | $1.47 | $49.22 | 2026-04-01 18:22:45 |
| TXN-01002742 | DoorDash | $81.91 | $24.57 | $57.34 | 2026-04-01 18:16:08 |
| TXN-01007121 | Toast | $36.89 | $0.96 | $35.93 | 2026-04-01 18:15:33 |
| TXN-01004726 | UberEats | $84.18 | $25.25 | $58.93 | 2026-04-01 18:13:44 |
| TXN-01004846 | UberEats | $45.04 | $13.51 | $31.53 | 2026-04-01 18:07:17 |
| TXN-01008891 | Clover | $73.70 | $1.77 | $71.93 | 2026-04-01 18:05:33 |
| TXN-01005851 | UberEats | $49.42 | $14.83 | $34.59 | 2026-04-01 18:04:50 |
| TXN-01004597 | UberEats | $79.63 | $23.89 | $55.74 | 2026-04-01 18:03:19 |
| TXN-01008878 | Clover | $68.72 | $1.65 | $67.07 | 2026-04-01 17:55:31 |
| TXN-01002634 | DoorDash | $78.40 | $23.52 | $54.88 | 2026-04-01 17:54:57 |
| TXN-01007659 | Toast | $77.03 | $2.00 | $75.03 | 2026-04-01 17:54:35 |
| TXN-01007179 | Toast | $68.23 | $1.77 | $66.46 | 2026-04-01 17:53:23 |
| TXN-01003738 | DoorDash | $67.53 | $20.26 | $47.27 | 2026-04-01 17:50:08 |
| TXN-01006584 | GrubHub | $84.95 | $25.48 | $59.47 | 2026-04-01 17:49:29 |
| TXN-01007250 | Toast | $40.94 | $1.06 | $39.88 | 2026-04-01 17:48:53 |
| TXN-01009021 | Clover | $43.63 | $1.05 | $42.58 | 2026-04-01 17:45:39 |
| TXN-01004073 | DoorDash | $85.73 | $25.72 | $60.01 | 2026-04-01 17:40:54 |
| TXN-01002916 | DoorDash | $60.93 | $18.28 | $42.65 | 2026-04-01 17:39:39 |
| TXN-01005287 | UberEats | $38.42 | $11.53 | $26.89 | 2026-04-01 17:37:20 |
| TXN-01007708 | Toast | $56.61 | $1.47 | $55.14 | 2026-04-01 17:36:56 |
| TXN-01002947 | DoorDash | $69.21 | $20.76 | $48.45 | 2026-04-01 17:31:34 |
| TXN-01005583 | UberEats | $48.20 | $14.46 | $33.74 | 2026-04-01 17:27:03 |
| TXN-01004409 | DoorDash | $62.45 | $18.73 | $43.72 | 2026-04-01 17:23:27 |