Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1498 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$87,949.64
Filtered tolls
$26,384.44
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01004458 | UberEats | $35.14 | $10.54 | $24.60 | 2026-03-13 18:42:01 |
| TXN-01005781 | UberEats | $39.84 | $11.95 | $27.89 | 2026-03-13 18:23:13 |
| TXN-01005651 | UberEats | $66.27 | $19.88 | $46.39 | 2026-03-13 18:19:28 |
| TXN-01005625 | UberEats | $35.47 | $10.64 | $24.83 | 2026-03-13 18:04:22 |
| TXN-01005098 | UberEats | $69.09 | $20.73 | $48.36 | 2026-03-13 18:03:00 |
| TXN-01005476 | UberEats | $50.30 | $15.09 | $35.21 | 2026-03-13 18:01:30 |
| TXN-01005655 | UberEats | $62.74 | $18.82 | $43.92 | 2026-03-13 17:50:00 |
| TXN-01005920 | UberEats | $40.61 | $12.18 | $28.43 | 2026-03-13 17:43:23 |
| TXN-01005560 | UberEats | $73.98 | $22.19 | $51.79 | 2026-03-13 17:34:23 |
| TXN-01004710 | UberEats | $69.86 | $20.96 | $48.90 | 2026-03-13 17:25:45 |
| TXN-01005192 | UberEats | $49.61 | $14.88 | $34.73 | 2026-03-13 17:19:10 |
| TXN-01005275 | UberEats | $33.71 | $10.11 | $23.60 | 2026-03-13 16:26:49 |
| TXN-01004664 | UberEats | $57.39 | $17.22 | $40.17 | 2026-03-13 15:58:35 |
| TXN-01004475 | UberEats | $36.70 | $11.01 | $25.69 | 2026-03-13 15:31:43 |
| TXN-01004858 | UberEats | $71.82 | $21.55 | $50.27 | 2026-03-13 14:57:32 |
| TXN-01005719 | UberEats | $42.01 | $12.60 | $29.41 | 2026-03-13 14:56:54 |
| TXN-01005764 | UberEats | $35.72 | $10.72 | $25.00 | 2026-03-13 14:33:10 |
| TXN-01005572 | UberEats | $42.83 | $12.85 | $29.98 | 2026-03-13 14:29:11 |
| TXN-01005003 | UberEats | $53.15 | $15.94 | $37.21 | 2026-03-13 14:21:46 |
| TXN-01005207 | UberEats | $64.41 | $19.32 | $45.09 | 2026-03-13 14:02:32 |
| TXN-01005646 | UberEats | $63.53 | $19.06 | $44.47 | 2026-03-13 13:59:13 |
| TXN-01004635 | UberEats | $65.53 | $19.66 | $45.87 | 2026-03-13 13:29:50 |
| TXN-01004697 | UberEats | $48.48 | $14.54 | $33.94 | 2026-03-13 13:14:24 |
| TXN-01005685 | UberEats | $62.46 | $18.74 | $43.72 | 2026-03-13 13:11:02 |
| TXN-01005532 | UberEats | $56.80 | $17.04 | $39.76 | 2026-03-13 13:10:36 |