Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01006299 | GrubHub | $36.22 | $10.87 | $25.35 | 2026-04-06 17:27:30 |
| TXN-01005803 | UberEats | $84.00 | $25.20 | $58.80 | 2026-04-06 17:26:11 |
| TXN-01004841 | UberEats | $81.80 | $24.54 | $57.26 | 2026-04-06 17:19:32 |
| TXN-01002768 | DoorDash | $77.93 | $23.38 | $54.55 | 2026-04-06 17:19:25 |
| TXN-01007232 | Toast | $71.24 | $1.85 | $69.39 | 2026-04-06 17:12:49 |
| TXN-01004835 | UberEats | $82.73 | $24.82 | $57.91 | 2026-04-06 17:12:23 |
| TXN-01006496 | GrubHub | $37.09 | $11.13 | $25.96 | 2026-04-06 17:09:56 |
| TXN-01004268 | DoorDash | $83.68 | $25.10 | $58.58 | 2026-04-06 17:06:21 |
| TXN-01008902 | Clover | $68.59 | $1.65 | $66.94 | 2026-04-06 17:04:39 |
| TXN-01006697 | Toast | $66.77 | $1.74 | $65.03 | 2026-04-06 17:02:19 |
| TXN-01004669 | UberEats | $53.08 | $15.92 | $37.16 | 2026-04-06 16:59:50 |
| TXN-01004460 | UberEats | $82.10 | $24.63 | $57.47 | 2026-04-06 16:51:05 |
| TXN-01009077 | Clover | $36.49 | $0.88 | $35.61 | 2026-04-06 16:45:08 |
| TXN-01008975 | Clover | $50.51 | $1.21 | $49.30 | 2026-04-06 16:37:43 |
| TXN-01005937 | GrubHub | $72.85 | $21.85 | $51.00 | 2026-04-06 16:36:34 |
| TXN-01004199 | DoorDash | $33.42 | $10.03 | $23.39 | 2026-04-06 16:34:16 |
| TXN-01004263 | DoorDash | $45.66 | $13.70 | $31.96 | 2026-04-06 16:29:37 |
| TXN-01004381 | DoorDash | $67.67 | $20.30 | $47.37 | 2026-04-06 16:28:59 |
| TXN-01005543 | UberEats | $59.91 | $17.97 | $41.94 | 2026-04-06 16:25:37 |
| TXN-01006019 | GrubHub | $58.96 | $17.69 | $41.27 | 2026-04-06 16:25:20 |
| TXN-01002620 | DoorDash | $80.22 | $24.07 | $56.15 | 2026-04-06 16:21:41 |
| TXN-01004696 | UberEats | $79.96 | $23.99 | $55.97 | 2026-04-06 16:12:35 |
| TXN-01004768 | UberEats | $51.10 | $15.33 | $35.77 | 2026-04-06 16:07:33 |
| TXN-01005123 | UberEats | $66.23 | $19.87 | $46.36 | 2026-04-06 16:06:54 |
| TXN-01006283 | GrubHub | $38.58 | $11.57 | $27.01 | 2026-04-06 16:02:47 |