Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 953 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$50,836.50
Filtered tolls
$1,474.20
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01008726 | Square | $73.56 | $2.13 | $71.43 | 2026-04-03 17:30:05 |
| TXN-01008368 | Square | $77.61 | $2.25 | $75.36 | 2026-04-03 17:20:19 |
| TXN-01008430 | Square | $46.07 | $1.34 | $44.73 | 2026-04-03 16:40:45 |
| TXN-01008118 | Square | $77.23 | $2.24 | $74.99 | 2026-04-03 16:29:02 |
| TXN-01008336 | Square | $46.92 | $1.36 | $45.56 | 2026-04-03 15:31:52 |
| TXN-01008449 | Square | $69.17 | $2.01 | $67.16 | 2026-04-03 14:38:01 |
| TXN-01008581 | Square | $50.35 | $1.46 | $48.89 | 2026-04-03 14:31:59 |
| TXN-01008597 | Square | $75.10 | $2.18 | $72.92 | 2026-04-03 13:07:44 |
| TXN-01008382 | Square | $29.72 | $0.86 | $28.86 | 2026-04-03 12:57:05 |
| TXN-01008252 | Square | $47.44 | $1.38 | $46.06 | 2026-04-03 12:28:04 |
| TXN-01007954 | Square | $57.64 | $1.67 | $55.97 | 2026-04-03 12:10:26 |
| TXN-01007869 | Square | $42.83 | $1.24 | $41.59 | 2026-04-03 11:36:33 |
| TXN-01007936 | Square | $59.80 | $1.73 | $58.07 | 2026-04-03 11:35:22 |
| TXN-01007862 | Square | $57.82 | $1.68 | $56.14 | 2026-04-03 11:15:22 |
| TXN-01008503 | Square | $42.18 | $1.22 | $40.96 | 2026-04-03 10:56:05 |
| TXN-01008093 | Square | $42.68 | $1.24 | $41.44 | 2026-04-03 10:47:48 |
| TXN-01008748 | Square | $39.01 | $1.13 | $37.88 | 2026-04-03 07:41:04 |
| TXN-01008493 | Square | $38.92 | $1.13 | $37.79 | 2026-04-02 22:16:53 |
| TXN-01008498 | Square | $41.32 | $1.20 | $40.12 | 2026-04-02 21:25:55 |
| TXN-01007876 | Square | $62.11 | $1.80 | $60.31 | 2026-04-02 20:05:16 |
| TXN-01008312 | Square | $40.83 | $1.18 | $39.65 | 2026-04-02 19:53:15 |
| TXN-01008281 | Square | $73.36 | $2.13 | $71.23 | 2026-04-02 19:23:01 |
| TXN-01008616 | Square | $46.43 | $1.35 | $45.08 | 2026-04-02 19:12:38 |
| TXN-01008548 | Square | $45.66 | $1.32 | $44.34 | 2026-04-02 19:03:51 |
| TXN-01007919 | Square | $51.01 | $1.48 | $49.53 | 2026-04-02 18:55:10 |